Have you ever wondered how after you visit a website, you later see advertisements for that product/service on Facebook? This form of advertising falls perfectly into why Marketing on Facebook can be so powerful. The entire social media advertising […]
Facebook REmarketing – Capitalizing on Web Traffic Read More »
Google’s Big Change – Has Your Website Been Hit? On Tuesday April 21st Google unleashed what could be a massive disruption for a large portion of the world wide web. The good news is everyone knew that it was
Google’s Big Change – Has Your Website Been Hit? Read More »
SEO Consulting can be very challenging for any REALTOR. Search Engine Optimization is the art of having your website be found using the search terms that you want. The challenge in good SEO for Real Estate is that it is dominated
SEO Services are Vital for New and Existing Businesses New Orleans SEO professionals can truly help expand your business. They can also extend your brands reach on the web, while securing higher visibility across vast digital networks. From content creation
SEO Services are Vital for New and Existing Businesses Read More »
The Top 5 Benefits of Having a Modern Website For Your Business It is 2015 and it’s no longer secret, your website can make or break your business. Like any part of the globe, Brick and Mortar businesses are still
The Top 5 Benefits of Having a Modern Website For Your Business Read More »
PERSONALIZED MATRIX TRAINING MLXchange and Fusion are Going Away! As most of you are aware, both MLXchange and Fusion are going away and will no longer be accessible after February 25th. Some people are not comfortable with the new system. Because
One-On-One Matrix Training! Read More »
2015 will bring a world of changes into the real estate industry. The remnants, and potentially the most detrimental part, of the Dodd-Frank Act go into effect on Real Estate Title Companies and Mortgage Lenders. The new changes, called TILA-RESPA go
What to Expect in Real Estate for 2015 Read More »
Well, its official, Zillow and Listhub have broken up. After their 4 year affair, they are parting ways. For those of you that are not familiar, Listhub feeds Zillow listings—“a few hundred thousand” at the moment. Looks like Zillow will be creating
Zillow & Listhub Break Up—Ray Charles Could Have Seen That Coming! Read More »
The Louisiana Real Estate Commission in its 2014 session has made some slight, but important changes to how Real Estate Teams can be advertised. Starting January 2, 2015 (because Jan 1 is a holiday) LREC will start enforcing their new
New Rules About Real Estate Team Names In Louisiana Read More »
Real Estate Marketing is ever changing. With technology becoming so front and center you can no longer rely on print advertising in the newspaper or Just Listed – Just Sold postcards to get the job done. So…where should you spend
The Change In Real Estate Marketing You Need To Know About for 2015 Read More »
RESO — The Real Estate Standards Organization has been working for years on creating some standardization for how MLS refer to certain fields. For instance, where one MLS may say “Bathrooms Half” and some may say “Half Baths”. The lack
RESO MLS Data Dictionary – Consistent Naming of Fields in MLS Data Read More »
Facebook is constantly evolving and rolling out new features and functionality. It can be a full time job simply keeping up with the new, cool things that are now available. DEAN Knows thought we would list out some of the
4 NEW Facebook Features You NEED To Know About! Read More »
The largest MLS in the state of Louisiana, GSREIN (the Gulf South Real Estate Information Network) is prepping to roll out an entirely new MLS system for their real estate agents. The new MLS system will be available to all
New Orleans REALTORS get a new MLS System! Read More »
SOLD DATA in IDX Feeds It’s official. IDX feeds all over the country will now include the Sold Status. In a follow up to my post 2014 NAR Convention MLS Policy Changes— Sold Properties in IDX Feeds, we are happy
It’s Official! SOLD DATA in IDX Feeds Are HERE! Read More »
For many years I have been attending the NAR Mid-Year and Annual Conventions with one of the highlights of each conference being the MLS Committee meeting. This is where the real changes that truly affect how our business runs are made.
2014 NAR Convention MLS Policy Changes — Sold Properties in IDX Feeds? Read More »
Trulia is rolling out a new CRM (Client Relationship Manager) that is being offered directly to Real Estate Agents. Trulia One claims to bring all of your leads, including leads from other web portal competitors such as REALTOR.com, into one
Trulia One: Trulia Takes Advantatge of Market Leader Purchase Read More »
Watch Your SERPS–A New Penguin on the Loose! How Google’s new algorithm change can affect the way your website it found… It has been confirmed that Google has updated its search algorithm with its newest Penguin update. Penguin has been changing
Watch Your SERPS–A New Penguin is on the Loose! Read More »
Home cooking has had a resurgence. There was a time, not long ago, where to cook your own food at home was a hobby, like knitting or woodworking. Now, we see everyone trying to be a “home chef”. As someone
The 3 Things You NEED To Know To Be a Great Cook… Read More »
Today we have more personal information on our cell phone than our grandparents could fit in their safe deposit box. When it comes to our business, the servers located at our workplace contain everything, and I mean everything, about our business
Worried About Your Data In The Cloud? You NEED To Read This! Read More »
Custom Blog Posts Made Easy DEAN Knows now produces custom, SEO rich, blog posts and post them to your website! A website, regardless of how great it has been designed, need ongoing, Custom Blog Content to drive traffic and
Custom Blog Content Made Easy Read More »
Facebook’s Newest News-Feed Option…See First Most of us are aware that Facebook is a business. Facebook has more of a purpose (to its shareholders) than simply posting about what offends us, posting our favorite bathroom selfie or sharing a photo
Facebook’s Newest News Feed Option…”See First” Read More »
Law Firm Website Design DEAN Knows builds websites for all different business verticals. All of our website designs are built for SEO from the ground up. Prior to designing a new website for a client, we do extensive keyword research
Law Firm Website Design Read More »
Who Dominates New Orleans Real Estate SEO? Search Engine Optimization — SEO for short — is the work behind getting your website to organically rank (not paid ads) for specific search terms. The sites that land on page 1
Who Dominates New Orleans Real Estate SEO? Read More »
What Are Animated GIF’s Animated GIF’s are all the craze nowadays. They are those little, short videos, usually accompanied by some smart ass comment that really gets the point across. Since Facebook’s Newsfeed now automatically plays videos (did they slip
Facebook Now Supports GIF’s Read More »
It looks as if Redfin will be entering the New Orleans real-estate market. So, why does anyone care? New Orleans is the second most flown into city in the United States and has a huge tourism economy. People come from
Redfin Real Estate Comes to New Orleans Read More »
The Power of Digital Marketing – My Story Below, is my (Dean Cacioppo) TRUE story of my debit card being stolen. As you can see below, I pursued all of the proper channels: I had multiple conversations with the Capital
The Power of Digital Marketing – Capital One Fraud Department Read More »
NAR’s PLAN: KILL OFF THE LITTLE GUY? A few years ago, there were 2 MLS’s competing for membership. The large brokers in both markets only wanted one MLS and asked the two MLS’s to merge. The smaller MLS refused, as
RPR, Upstream and Big Brokers Potential Strategy Read More »
Touching Your Sphere – Real Estate Marketing Basics Continued… Social Media With so many people spending so much time on social media, it is a perfect avenue to remind your sphere that you are in real estate. Its important to
Touching Your Sphere – Real Estate Marketing Basics Continued Read More »
Touching Your Sphere of Influence – Real Estate Marketing Basics As real estate agents, we all know how important it is to stay visible to our sphere of influence. In the old days, that meant being active in the community,
Touching Your Sphere – Real Estate Marketing Basics Read More »
The Difference Between IDX and VOW Having real estate listings online has been a cornerstone for any modern real estate website for the last 5-10 years. And needless to say, a website should be a major part of any agent’s
IDX vs VOW – What is the Difference? Read More »
Using GEO Marketing To Bring Customers To Your Local Business If you own a bricks and mortar type of business that relies on walk in traffic to generate review, we will show you one quick way to bring customers directly
Using GEO Marketing To Bring Customers to Your Storefront Read More »
NEW WAYS TO “LIKE” A FACEBOOK POST We have all been there…we appreciate a Facebook Post, but “liking” it just didn’t get our point across. Now, Facebook has given us new options in expressing ourselves on the feeling that a
New Ways to “like” a Facebook Post Read More »
Facebook Ads – How To Get The Same Reach At A Fraction Of The Cost In today’s world of Digital Marketing, Facebook Ads are all the rage nowadays. We will discuss how to substantially Reduce Your Facebook Ad Spend while
Facebook Ads – How To Reduce Your Spend Getting The Same Reach Read More »
Project Upstream – The Update If you have not read our first article on Upstream – we strongly recommend that you do that prior to reading this. In our initial post on the RPR – AMP – Realty Alliance project
Project Upstream – The Update Read More »
How to Utilize the SEO Pages on Kunversion Before we get started, I want to say that I have no official relationship with Kunversion. I’ve worked with agents and teams who use the Kunversion platform, so I have some knowledge
SEO Pages on Kunversion Read More »
What Is Local SEO? Local SEO is entirely different than traditional Search Engine Optimization. Local SEO is predominately for bricks and mortar style of business that take advantage of walk in traffic. Local SEO shows up under certain search aspects,
Local SEO – Do I Need It? Read More »
What Can Digital Marketers Learn From McDonald’s Change To “All Day Breakfast”? For those of you that are not aware, McDonald’s will be serving ALL DAY BREAKFAST starting October 6th. This calls for screams of joy for those of
What Can Marketers Learn From McDonald’s Change To All Day Breakfast? Read More »
Many online shoppers are familiar with Black Friday but may not aware of Amazon Prime Day. Others think if they are not an Amazon Prime Member, the deals of Amazon Prime Day don’t apply to them. NOT TRUE! Although Amazon
Best Amazon Prime Day Deals Read More »
Zillow Buys Dot Loop Whats That Mean For Real Estate Technology? Well, it looks like Zillow is continuing to make movements to take over the real estate world. Today, Zillow announced that it is purchasing Dot Loop and the
Zillow Buys Dot Loop – What Does That Mean For Real Estate Technology? Read More »
