Buying a home is a significant milestone that many people aspire to achieve. Owning a home comes with great benefits, including financial stability, security, and a place to call your own. However, the process of buying a home can be …
The Ultimate Guide to Closing on Your Dream Home Read More »
Whether you’re looking for a small town with a big personality or a place to get away and relax, Louisiana is full of options. Each offers its own unique blend of history, culture, and hospitality. From the oldest settlement in …
Rent is rising due to a lack of inventory, economic uncertainty, and migration. Here are some things renters can do in order to make their next lease less stressful financially. Rent is on the rise in many places, including houses …
Is it a hotel or a vacation rental? This is a common question if you have ever vacationed with family or friends in the past decade. If you are like many travelers, you might have traded the comfort of home-keeping, …
Condotels are the Next Big Thing in Short-Term Rentals Read More »
Wow! 2021 was an amazing year! You might wonder how all this will impact real estate in 2022, with rising costs and so much going on across the country. Will we see skyrocketing home prices? What will happen to the …
One of the biggest benefits of using a real estate agent has long been their access to the Multiple Listing Service (MLS®), marketing databases set up and maintained by groups of cooperating real estate brokers across the country. In fact, …
You’ll gain a ton of real-world, practical knowledge from your broker and coach once you start working as a real estate agent, such as should you participate in a statewide MLS or your local board and explaining the real estate …
Educational Approaches for Real Estate: Brokers and Agents Read More »
The tiny house (also called tiny home, mini house, or small house) movement is all about downsizing your lifestyle so you can live a more fulfilling life without accumulating large debts or a huge mortgage hanging eternally over your head. We …
What is the deal with statewide MLSs? Statewide MLS Do statewide MLS’s exist? How can you search all of the available listed properties in a particular state? How many MLSs are there in the US? With the internet becoming the …
SEO Consulting can be very challenging for any REALTOR. Search Engine Optimization is the art of having your website be found using the search terms that you want. The challenge in good SEO for Real Estate is that it is dominated …
Zillow Announces They Are Buying Homes Yes, you heard that right…Zillow will now be buying and selling homes. Similar to the process currently in place with online home purchasing sites like Offerpad, Zillow will no longer be only selling advertisements …
Did Zillow Just Announce They Were BUYING Houses? Read More »
The Best Bargain in Real Estate Lead Generation Looks to be Drying Up… What is it and why is it dying? Real Estate Lead Generation For years now, we have been working on providing holistic real estate lead …
Is The Best Bargain in Real Estate Lead Generation Dying? Read More »
DEAN Knows has partnered with IDX Broker To Waive Your IDX Setup Fee DEAN Knows has been working with RETS feeds and implementing IDX and VOW to real estate websites for years. Now, we have partnered with the best IDX …
DEAN SAYS . . . ____________________________________________________ At the end of the day, acquiring real-estate leads is not the challenge. That can be done in a variety of ways. What sets the bar for success in the long sales cycle of …
Real Estate Websites – The Problems and the Fix DEAN Knows has been involved in Real Estate Websites since before many people were online at all. We were involved in putting Real Estate Listings online before IDX was even defined. …
Real Estate Websites and SEO There are many Real Estate Website Companies and the vast majority of them claim to include SEO. The claim is usually that the site will be SEO Optimized or Search Engine Friendly. That makes perfect …
In the Beginning It wasn’t all that long ago that Real Estate Listings weren’t available online—at least not as abundantly as they are today. In the beginning, large, forward-thinking brokers invested tons of money in websites and technology and figured …
Real Estate Marketing Basics–Touching Your Sphere As real estate agents, we all know how important it is to stay visible to our sphere of influence. In the old days, that meant being active in the community, attending dinner parties and …
Real Estate Marketing Basics–Touching Your Sphere Read More »
Absorption Rate Real Estate The use of absorption rate in real estate is critical to understanding supply and demand. How quickly new properties are listed and the time it takes for them to sell can provide a plethora of insight …
Tired of Spending Your Money With Zillow? There Are Other Marketing Options! Are you a real estate agent or broker that advertises with Zillow? If you are, even if you are receiving an ROI, you advertising dollars could be better …
Could this Be the End of IDX? For some time now, The Realty Alliance has been working on a project called Project Upstream. There has been much speculation on what Project Upstream is and what it will do. We are …
DEAN Knows brings all of the pieces of Digital Online Marketing together in a powerful synergy. Creating Online Marketing Systems with a holistic approach, customized for your business. SEO – Search Engine Optimization DEAN Knows is …
DEAN Knows – SEO, Social Media Marketing, Real Estate Technology and Web Design Read More »
The WRONG Way to Use Digital Marketing for Real Estate I see a ton of real-estate technology offerings that claim to offer some sort of benefit by using your listing data and putting it on their domain—then they circulate your …
The WRONG Way to Use Digital Marketing for Real Estate Read More »
SOLD DATA in IDX Feeds It’s official. IDX feeds all over the country will now include the Sold Status. In a follow up to my post 2014 NAR Convention MLS Policy Changes— Sold Properties in IDX Feeds, we are happy …
The largest MLS in the state of Louisiana, GSREIN (the Gulf South Real Estate Information Network) is prepping to roll out an entirely new MLS system for their real estate agents. The new MLS system will be available to all …
RESO — The Real Estate Standards Organization has been working for years on creating some standardization for how MLS refer to certain fields. For instance, where one MLS may say “Bathrooms Half” and some may say “Half Baths”. The lack …
RESO MLS Data Dictionary – Consistent Naming of Fields in MLS Data Read More »
Real Estate Marketing is ever changing. With technology becoming so front and center you can no longer rely on print advertising in the newspaper or Just Listed – Just Sold postcards to get the job done. So…where should you spend …
The Change In Real Estate Marketing You Need To Know About for 2015 Read More »
The Louisiana Real Estate Commission in its 2014 session has made some slight, but important changes to how Real Estate Teams can be advertised. Starting January 2, 2015 (because Jan 1 is a holiday) LREC will start enforcing their new …
New Rules About Real Estate Team Names In Louisiana Read More »
Zillow & Listhub Break Up—Ray Charles Could Have Seen That Coming! Well, its official, Zillow and Listhub have broken up. After their 4 year affair, they are parting ways. For those of you that are not familiar, Listhub feeds Zillow …
Zillow & Listhub Break Up—Ray Charles Could Have Seen That Coming! Read More »
What to Expect in the Real Estate Industry for 2015 2015 will bring a world of changes into the real estate industry. The remnants, and potentially the most detrimental part, of the Dodd-Frank Act go into effect on Real Estate …
Professional Real Estate Photography Back in another lifetime, when I worked for a very large, independent real estate broker, I was tasked with improving the Sales Rate of our listings while adding to the broker’s value proposition to their agents …
ONE-ON-ONE PERSONALIZED MATRIX TRAINING MLXchange and Fusion are Going Away! As most of you are aware, both MLXchange and Fusion are going away and will no longer be accessible after February 25th. Some people are not comfortable with the new …
Trulia is rolling out a new CRM (Client Relationship Manager) that is being offered directly to Real Estate Agents. Trulia One claims to bring all of your leads, including leads from other web portal competitors such as REALTOR.com, into one …
Trulia One: Trulia Takes Advantatge of Market Leader Purchase Read More »
For many years I have been attending the NAR Mid-Year and Annual Conventions with one of the highlights of each conference being the MLS Committee meeting. This is where the real changes that truly affect how our business runs are made. …
2014 NAR Convention MLS Policy Changes — Sold Properties in IDX Feeds? Read More »
REDFIN REAL ESTATE COMES TO NEW ORLEANS It looks as if Redfin will be entering the New Orleans real-estate market. So, why does anyone care? New Orleans is the second most flown into city in the United States and has …
Who Dominates New Orleans Real Estate SEO? Search Engine Optimization — SEO for short — is the work behind getting your website to organically rank (not paid ads) for specific search terms. The sites that land on page 1 …
Project Upstream – The Update If you have not read our first article on Upstream – we strongly recommend that you do that prior to reading this. In our initial post on the RPR – AMP – Realty Alliance …
REALTORS Get 20% Off All Digital Marketing Packages Until 2016! Ready to take your business to new heights in 2016? Leverage the power of the internet to drive traffic to your website and create new home seller and home buyer …
REALTORS Get 20% Off All Digital Marketing Packages! Read More »
The Difference Between IDX and VOW Having real estate listings online has been a cornerstone for any modern real estate website for the last 5-10 years. And needless to say, a website should be a major part of any agent’s …
Touching Your Sphere of Influence – Real Estate Marketing Basics As real estate agents, we all know how important it is to stay visible to our sphere of influence. In the old days, that meant being active in the community, …
Touching Your Sphere – Real Estate Marketing Basics Read More »
Touching Your Sphere – Real Estate Marketing Basics Continued… Social Media With so many people spending so much time on social media, it is a perfect avenue to remind your sphere that you are in real estate. Its important to …
Touching Your Sphere – Real Estate Marketing Basics Continued Read More »
NAR’s PLAN: KILL OFF THE LITTLE GUY? A few years ago, there were 2 MLS’s competing for membership. The large brokers in both markets only wanted one MLS and asked the two MLS’s to merge. The smaller MLS refused, as …
RPR, Upstream and Big Brokers Potential Strategy Read More »
Using Custom Cartoons in your Real Esate Marketing Saying it with a smile. Making the message memorable. Studies show that adding a touch of humor to even the driest material can aid in lesson retention, in morale boosting and …
Zillow Buys Dot Loop Whats That Mean For Real Estate Technology? Well, it looks like Zillow is continuing to make movements to take over the real estate world. Today, Zillow announced that it is purchasing Dot Loop and the …
Zillow Buys Dot Loop – What Does That Mean For Real Estate Technology? Read More »
