Zillow & Listhub Break Up—Ray Charles Could Have Seen That Coming!
Well, its official, Zillow and Listhub have broken up. After their 4 year affair, they are parting ways. For those of you that are not familiar, Listhub feeds Zillow listings—“a few hundred thousand” at the moment. Looks like Zillow will be creating their own dashboard for listing management moving forward. Many brokers and MLS’s currently feed Zillow with listings also and those should not be affected.
What Caused The Breakup?
Well, recently MOVE was acquired by News Corp, which is owned by the mogul Rupert Murdoch. Move owns Listhub, Move runs REALTOR.com, Listhub feeds Zilow. Most people thought that Murdoch was going to cut off listings being sent to Zillow, apparently Zillow felt the same way and has now built their new “Data Dashboard” which is scheduled to roll out in mid January.
What Does That Mean?
For sure, if you are utilizing Listhub to get your listings on Zillow that will be disrupted. You will need to set up a direct feed with Zillow and manage it via their new dashboard. With Zillow’s pending purchase of Trulia, expect the same thing with them soon. Some feel that Zillow may slightly change their model and start charging for all listings to be placed on their site(s). This could be just the shot in the arm needed for REALTOR.com which already has almost every listed home sent directly to them from REALTOR boards across the country. Expect this break up to get dirty.
Whats Next?
The big question is…Will real estate brokers and agents go through the trouble of setting up a new way to get their listings on Zillow? I’m pretty confident that real estate practitioners all across the country can expect a call from their friendly neighborhood Zillow salesperson who will be willing to help you out with that.
DEAN Knows will keep you in the loop—so check back soon!
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Author: Dean Cacioppo
https://deanknows.com/ Dean Cacioppo has over 20 years in high level, enterprise search engine optimization (SEO) including working for some of the largest real estate brands in the country.
In the over two decades of working in SEO, digital marketing, content marketing lead conversion, website design and overall web based technologies, there is little in the online marketing world he has not been exposed to.
Over the years, Dean Cacioppo has worked as an award winning REALTOR, licensed real estate instructor and brokerage owner. In addition to "feet on the ground" experience, he also ran the Internet Services department of one of the largest real estate brands in the country with over 5,000 agents.
In addition Dean's paid jobs, he dedicated his time to give back to the REALTOR community by serving on the board of directors for multiple MLS's including President of the largest multiple listing service (MLS) in Louisiana.
Dean also served time on many REALTOR committees and tasks forces for State REALTOR Boards, eventually acting as a consultant for IDX for multiple listing services and the general public.
In 2013 Dean Cacioppo decided to venture out on his own with a digital marketing agency uniquely named DEAN KNOWS (with a nose as part of the logo) that specialized in real estate SEO. The odd but catchy name was designed to leverage his well known name in the real estate technology world.
Dean later changed the name from DEAN Knows to One Click SEO as the digital marketing agency had outgrown it's specialty in real estate marketing and grown into a full service SEO Agency working in multiple industries across the US, Canada and Mexico, still with a keen eye on real estate SEO.
Today, Dean Cacioppo leads an all US based team of digital marketing experts to help grow One Click SEO's clients business leveraging Google Ads, Facebook Marketing, Content Marketing all with SEO at the center of custom built online strategies.
In my opinion Zillow and Trulia have been masters of deception since day 1. The get feeds from real estate brokers, they generate traffic on their websites, then turn around and try to sell the leads back to real estate agents. This could not come a minute too soon to tell Zillow and Trulia to get the hell out. More about my position on this issue here:
https://www.shreveportrealestate.com/listhub-pulls-data-from-zillow-and-trulia/