The recent NAR settlements were necessary for protecting consumers and promoting transparency. Consumer protection and transparency are key aspects for any thriving market or system, and the realm of real estate is no exception. Here, these principles take on even […]
The NAR Settlements – Advocating for Consumer Protection and Transparency Read More »
LSA Ads offer unmatched advantages and solidifying its position as the most cost-effective lead generation strategy for such businesses.
Why Google Local Services Ads Reign Supreme Read More »
In the ever-evolving world of digital marketing, understanding the pivotal role of backlinks in SEO is like uncovering a hidden treasure in the vast ocean of website optimization. Imagine a world where your website’s ranking on Google hinges on the
Why You Need a Backlink Audit On Your Website Read More »
Keyword Research – What You Need To Know The very first step in any SEO Marketing Campaign doing a substantial amount of Keyword Research. Keyword Research is looking deeply at what search phrases you would like your website to be
Keyword Research – How to Get Started Read More »
First…Why Do Personas Help In Website Design Anytime a new website is built, for it to be successful, you must first figure out what the goal of the website is. Some websites are designed to be an online business card
What is a Web Persona? Read More »
One or Two Phono Preamplifiers? The Musical Surroundings Phonomena III, priced at $1,200, is the latest in a series of well-received phono stages designed by Michael Yee in California. This phono preamp offers a versatile range of adjustments, making it
Review: Musical Surroundings Phonomena III Read More »
With the internet being so centralized to everything we do today, its understandable that many business owners understand that having their website found on the internet is critical for success. Today, we no longer just sit in front of a
A Shout Out To Our SEO Clients Read More »
Days after the New York Times published claims of harassment, and intimidation at the association, Kenny Parcell has stepped down.
President of NAR abruptly resigns Read More »
What is the deal with statewide MLSs? Statewide MLS Do statewide MLS’s exist? How can you search all of the available listed properties in a particular state? How many MLSs are there in the US? With the internet becoming the
SEO Basics With all of the technical SEO, keyword research, content marketing and backlinks needed today for ranking your website on page one of Google, many people forget some of the most basic aspects of SEO. One of the very
SEO Basics – Using Meta Titles and Headers Read More »
Professional Real Estate Photography Back in another lifetime, when I worked for a very large, independent real estate broker, I was tasked with improving the Sales Rate of our listings while adding to the broker’s value proposition to their agents
Professional Real Estate Photography Read More »
Real Estate Marketing Basics–Touching Your Sphere As real estate agents, we all know how important it is to stay visible to our sphere of influence. In the old days, that meant being active in the community, attending dinner parties and
Real Estate Marketing Basics–Touching Your Sphere Read More »
I see a ton of real-estate technology offerings that claim to offer some sort of benefit by using your listing data and putting it on their domain—then they circulate your information with the hopes of lead generation for themselves. This
The WRONG Way to Use Digital Marketing for Real Estate Read More »
Real Estate Search Engine Optimization – More than the sum of its parts Real Estate SEO has many of the aspects of Search Engine Optimization in any other industry but has some unique attributes too. As in all modern SEO,
Real Estate SEO – More than the sum of its parts Read More »
Audio Research will operate independently from Acora Acoustics, an Ontario-based high-performance loudspeaker corporation
Audio Research is now AR Tube Audio Corporation Read More »
Investing in a real estate franchise can be a smart choice for aspiring entrepreneurs who want to avoid starting a business from scratch. When you purchase a franchise, you are essentially buying into a proven model that already has successful
Top Real Estate Franchises Read More »
Dean Cacioppo recently reviewed the new Hana Umami Blue MC Cartridge ($2,500) for Michael Fremer’s Tracking Angle. The cartridge was initially heard at Axpona 2023 and has been under scrutiny for review since then. The Hana Umami Blue is the
Hana Umami Blue Moving Coil Cartridge Review Read More »
DEAN SAYS . . . ____________________________________________________ At the end of the day, acquiring real-estate leads is not the challenge. That can be done in a variety of ways. What sets the bar for success in the long sales cycle of
The Real-Estate Sales Cycle Read More »
The tiny house (also called tiny home, mini house, or small house) movement is all about downsizing your lifestyle so you can live a more fulfilling life without accumulating large debts or a huge mortgage hanging eternally over your head. We
A Mini House Can Bring Home Owners Max Rewards Read More »
Why Would My Website Rank Differently On Different Computers? I speak to people all of the time who say they are currently on the first page of Google for a particular search term. When I do a quick check, they
Your Website May Not Rank Where You Think It Does Read More »
Do Meta Keywords Matter? There are many challenges with real estate SEO. Search Engine Optimization, has become a very complex set of processes and best practices (regardless of what you read). One of the oldest references to SEO is the
Real Estate SEO – Do Meta Keywords Matter? Read More »
Facebook’s Data Debacle Drive Digital Marketers to SEO Before Facebook was a dominate force on the internet, there was the Google Search. Not to say that today, people do not use Google to search for information anymore, but Facebook has
Facebook Data Debacle Drives Marketers to SEO Read More »
Memphis is home to a variety of farmers’ markets that offer locally-grown produce, artisan crafts, and prepared foods. From the lively Downtown Memphis Farmer’s Market to the cozy Cooper-Young Community Farmer’s Market, there’s something to please everyone. Whether you’re looking
Best Farmer’s Markets Around Memphis Read More »
Mardi Gras: Mardi, French for “Tuesday”, and Gras French for “fat”, literally translates to “Fat Tuesday”. This is a celebration that marks the end of the Lenten season of eating rich, fatty foods. Mardi Gras, in New Orleans, Louisiana, is
Ways to Stay Healthy During Mardi Gras Read More »
Whether you’re looking for a small town with a big personality or a place to get away and relax, Louisiana is full of options. Each offers its own unique blend of history, culture, and hospitality. From the oldest settlement in
The Most Charming Small Towns in Louisiana Read More »
These programs were once rare, but the growing addiction crisis and strong advocacy have resulted in a tenfold rise in student recovery programs on campus. Christina Farfield, a former undergraduate at Christopher Newport University in Virginia nearly two decades ago
Students can stay sober with campus recovery programs Read More »
Rent is rising due to a lack of inventory, economic uncertainty, and migration. Here are some things renters can do in order to make their next lease less stressful financially. Rent is on the rise in many places, including houses
Rents Are Continuing To Rise Read More »
COVID-19’s contact restrictions and lockdowns caused social media to explode. Millions of people turned to Facebook, TikTok, and Twitter to escape isolation, anxiety, despair, and hopelessness. Excessive screen time can lead to addictive behaviors, stronger emotional attachments to social media,
Social Media Reduced To 30 Minutes Per Day Can Improve Mental Health Read More »
Using Custom Cartoons in your Real Esate Marketing Saying it with a smile. Making the message memorable. Studies show that adding a touch of humor to even the driest material can aid in lesson retention, in morale boosting and team
Customize Your Marketing – Real Estate Cartoons Read More »
Is it a hotel or a vacation rental? This is a common question if you have ever vacationed with family or friends in the past decade. If you are like many travelers, you might have traded the comfort of home-keeping,
Condotels are the Next Big Thing in Short-Term Rentals Read More »
For the past 40 years, Americans have voted Mexico as the #1 place to retire or live the life that truly matters. The country is home to at least 1 million Americans and as many as 2,000,000, depending on the
7 Reasons Why You Should Think About Retirement in Mexico Read More »
One of the biggest benefits of using a real estate agent has long been their access to the Multiple Listing Service (MLS®), marketing databases set up and maintained by groups of cooperating real estate brokers across the country. In fact,
Challenges Facing the MLS® System Read More »
You’ll gain a ton of real-world, practical knowledge from your broker and coach once you start working as a real estate agent, such as should you participate in a statewide MLS or your local board and explaining the real estate
Educational Approaches for Real Estate: Brokers and Agents Read More »
SPEAKERS BETTER THAN BOSE We all know it. We get suckered every day by marketing. Whether it’s the difference between two distilled bottled waters or the local SEO that has a specific business show up when you search “best hamburger
Better Than Bose For 2024 Read More »
What Every Parent Wants To Know About Fortnite Today’s generation of kids is unique from all the ones before them. They are native inhabitants of technology. They have never known a time where there was no email, and
Fortnite – What Every Parent Wants To Know Read More »
As a webmaster we get used to Google making changes. But, you never know what you might run into down the line. Recent changes to Recipes pages seems to have had some effect on other pages and Schema Markup. More
Schema Testing Tool Affected By Changes At Google Read More »
HEADPHONES BETTER THAN BEATS Let’s face it; we’re all suckers for a good marketing campaign. The Beats by Dre headphones are a great example of a mediocre product finding stratospheric success through marketing. When Beats by Dre headphones hit the
5 Headphones Better Than Beats For 2024 Read More »
SEO Consulting can be very challenging for any REALTOR. Search Engine Optimization is the art of having your website be found using the search terms that you want. The challenge in good SEO for Real Estate is that it is dominated
SEO For Real Estate (Forwards to One Click) Read More »
Zillow Announces They Are Buying Homes Yes, you heard that right…Zillow will now be buying and selling homes. Similar to the process currently in place with online home purchasing sites like Offerpad, Zillow will no longer be only selling advertisements
Did Zillow Just Announce They Were BUYING Houses? Read More »
What is it and why is it dying? Real Estate Lead Generation For years now, we have been working on providing holistic real estate lead generation. Although we primarily provide SEO for REALTORS, our overall goal is to provide a
Is The Best Bargain in Real Estate Lead Generation Dying? Read More »
DEAN Knows has partnered with IDX Broker To Waive Your IDX Setup Fee DEAN Knows has been working with RETS feeds and implementing IDX and VOW to real estate websites for years. Now, we have partnered with the best IDX
Save $100 On Adding IDX To Your Website Read More »
SEO Case Study We have wanted to complete an SEO case study for a while now…document every step in ranking a real estate website. We have recently come across the perfect client to do just that – so we will be
SEO Case Study – Ranking a Real Estate Website Read More »
Google Sets July Deadline for HTTPS We are right around the corner from Google implementing a major change on what websites people visit. In July, if your website doesn’t have a security certificate—AKA HTTPS—you can expect to see your traffic
Google Sets July Deadline for HTTPS – What Should You Do? Read More »
Ranking a Real Estate Website There are many ways to drive traffic to a real estate website. You can run Pay Per Click Ads, you can run Facebook Ads, you can blog and syndicate and almost an infinite number of
Why Doesn’t My Real Estate Website Rank on Google? Read More »
DEAN Knows has been involved in Real Estate Websites since before many people were online at all. We were involved in putting Real Estate Listings online before IDX was even defined. We even have written about the history of real
Real Estate Websites – The Problem and the Fix Read More »
Real Estate Websites and SEO There are many Real Estate Website Companies and the vast majority of them claim to include SEO. The claim is usually that the site will be SEO Optimized or Search Engine Friendly. That makes perfect
Does Your Real Estate Website Include SEO? Read More »
How To Use Social Syndication For SEO For some time now google and other search engines have been using social signals to determine SERPs. For those of you not familiar, SERPs stands for Search Engine Results Page (s). What
Social Media Syndication Read More »
In the Beginning It wasn’t all that long ago that Real Estate Listings weren’t available online—at least not as abundantly as they are today. In the beginning, large, forward-thinking brokers invested tons of money in websites and technology and figured
IDX & THE EVOLUTION OF ONLINE REAL ESTATE Read More »
Exactly What Is a SEO Site Audit? An SEO Audit is the process of reviewing your website to insure that it will perform well in search results. Any good SEO Tool will review the website against the “best practices” as
FREE SEO Website Audit – What To Expect Read More »
The field of real estate has experienced very dramatic changes over the past decade. In July of 2004, housing prices were on the rise and the country’s unemployment rate was at 5.5%. A few years later, the Great Recession began,
The Ultimate Guide to Real Estate Lead Generation Read More »
Real Estate SEO Best Practices Real Estate SEO can be a more challenging than many other SEO verticals. There are many challenges with real estate websites, but by the same token, if you get some of the real estate SEO
Real Estate SEO Best Practices Read More »
SEO Keywords For Real Estate Keywords for real estate SEO should be an easy task. You would think real estate keywords would be simple because there are specific search terms used, simply with the *city* added to the search. The main real estate
Real Estate Keywords for SEO Read More »
Absorption Rate Real Estate The use of absorption rate in real estate is critical to understanding supply and demand. How quickly new properties are listed and the time it takes for them to sell can provide a plethora of insight
Absorption Rate in Real Estate Used for Farming Read More »
Website Development and SEO There are many Website Development Companies and the vast majority of them claim to provide Search Engine Optimization Services. That makes perfect sense, since it doesn’t do you any good to have a great website,
Web Development and SEO Read More »
Your domain’s age is a critical factor in the way that Google ranks your site. Most people are aware that the older their domain, the better chance they have of moving up in the search results. But how hard is
DOMAIN AGE—How Much Does It Matter? Read More »
Staying as high as possible on search engine results based on specific keywords is seen as the ultimate prize in search engine optimization. However, over the past few years, Google (one of the biggest search engines in the world) has
Google Algorithm Updates and How They Can Affect Your Rankings Read More »
What Does It Take To Be a Real Estate SEO Expert? Many people and companies claim to be experts in real estate SEO. Truth is most website designers, regardless of real estate or not, do not truly do any SEO
What Makes a Real Estate SEO Expert? Read More »
Search Engine Optimization is still essential for new and existing websites and Link Building is essential for that success. In fact, it is a crucial aspect of extending your brands reach on the web. With strategic SEO, you can also
The Importance of Link Building in SEO Marketing Campaigns Read More »
SEO Basics Top 5 SEO Techniques to Drive Traffic SEO BASICS – Learn the Top 5 SEO Techniques to Drive Traffic to your website. These are the foundation of all Search Engine Optimization. There are many specific things that can
Top 5 SEO Techniques to Drive Traffic Read More »
Domain SEO Metrics Explained! If you have ever looked at the Domain Metrics for your website or the back-links that refer to your website—your eyes most likely glazed over seeing abbreviations such as: PR, DA, PA, CF, TF and
Domain SEO Metrics Explained! Read More »
What the Hell Is Local SEO Anyway? SEO Services continue to soar in global popularity because of the tremendous return on investment it provides. Having your business come up on page one of Google, when someone searches for your
What The Hell Is Local SEO? Read More »
Why Your Website Is Worthless Without SEO Without gas, your favorite truck couldn’t leave the driveway. And without wings, your private jet couldn’t fly. Simply put, without vital components, your asset can’t grow to its maximum potential. This also
Why Your Website Is Worthless Without SEO Read More »
Facebook Ads – How to Create a Successful Ad Yourself We all know that Facebook Ads are all the rage for an affordable, effective digital marketing campaign. In this article, we will cover some of the most important aspects of
How To Create Your Own Facebook Ad Read More »
The Importance of Mobile Friendly Websites Google is the worlds largest and most popular search engine. As part of its recent updates and changes to its algorithms, all websites must contain high-quality and relevant content in order to secure
The Importance of Mobile Friendly Websites Read More »
Tired of Spending Your Money With Zillow? There Are Other Marketing Options! Are you a real estate agent or broker that advertises with Zillow? If you are, even if you are receiving an ROI, you advertising dollars could be better
Tired of Spending Your Money With Zillow? Read More »
LinkedIn is a business-oriented social networking site. LinkedIn was launched in May of 2003, and it is mainly used for professional networking. In 2006, LinkedIn boasts 560 million hits per day and is ranked the 13th most visited site in the world.
LinkedIn Basics – Guide to Success Read More »
Could this Be the End of IDX? For some time now, The Realty Alliance has been working on a project called Project Upstream. There has been much speculation on what Project Upstream is and what it will do. We are now
RPR, AMP, AND PROJECT UPSTREAM—THE END OF IDX? Read More »
On-page SEO vs Link Building Search engine optimization can be categorized in two flavors: On-page SEO and Offsite SEO. Basically, On-page SEO entails ensuring that your website pages, tags, titles and overall URL structure are optimized for keywords of your
On-page SEO vs Link Building Read More »
DEAN Knows brings all of the pieces of Digital Online Marketing together in a powerful synergy. Creating Online Marketing Systems with a holistic approach, customized for your business. SEO – Search Engine Optimization DEAN Knows is
DEAN Knows – SEO, Social Media Marketing, Real Estate Technology and Web Design Read More »
How To Choose An SEO Company Search Engine Optimization (SEO) is just the start of the whole online marketing strategy of a company. SEO plays a critical part in a holistic Digital Marketing system that is designed to meet your
How To Choose An SEO Company Read More »
Have you ever wondered how after you visit a website, you later see advertisements for that product/service on Facebook? This form of advertising falls perfectly into why Marketing on Facebook can be so powerful. The entire social media advertising
Facebook REmarketing – Capitalizing on Web Traffic Read More »
Google’s Big Change – Has Your Website Been Hit? On Tuesday April 21st Google unleashed what could be a massive disruption for a large portion of the world wide web. The good news is everyone knew that it was
Google’s Big Change – Has Your Website Been Hit? Read More »
SEO Consulting can be very challenging for any REALTOR. Search Engine Optimization is the art of having your website be found using the search terms that you want. The challenge in good SEO for Real Estate is that it is dominated
SEO Services are Vital for New and Existing Businesses New Orleans SEO professionals can truly help expand your business. They can also extend your brands reach on the web, while securing higher visibility across vast digital networks. From content creation
SEO Services are Vital for New and Existing Businesses Read More »
The Top 5 Benefits of Having a Modern Website For Your Business It is 2015 and it’s no longer secret, your website can make or break your business. Like any part of the globe, Brick and Mortar businesses are still
The Top 5 Benefits of Having a Modern Website For Your Business Read More »
PERSONALIZED MATRIX TRAINING MLXchange and Fusion are Going Away! As most of you are aware, both MLXchange and Fusion are going away and will no longer be accessible after February 25th. Some people are not comfortable with the new system. Because
One-On-One Matrix Training! Read More »
2015 will bring a world of changes into the real estate industry. The remnants, and potentially the most detrimental part, of the Dodd-Frank Act go into effect on Real Estate Title Companies and Mortgage Lenders. The new changes, called TILA-RESPA go
What to Expect in Real Estate for 2015 Read More »
Well, its official, Zillow and Listhub have broken up. After their 4 year affair, they are parting ways. For those of you that are not familiar, Listhub feeds Zillow listings—“a few hundred thousand” at the moment. Looks like Zillow will be creating
Zillow & Listhub Break Up—Ray Charles Could Have Seen That Coming! Read More »
The Louisiana Real Estate Commission in its 2014 session has made some slight, but important changes to how Real Estate Teams can be advertised. Starting January 2, 2015 (because Jan 1 is a holiday) LREC will start enforcing their new
New Rules About Real Estate Team Names In Louisiana Read More »
Real Estate Marketing is ever changing. With technology becoming so front and center you can no longer rely on print advertising in the newspaper or Just Listed – Just Sold postcards to get the job done. So…where should you spend
The Change In Real Estate Marketing You Need To Know About for 2015 Read More »
RESO — The Real Estate Standards Organization has been working for years on creating some standardization for how MLS refer to certain fields. For instance, where one MLS may say “Bathrooms Half” and some may say “Half Baths”. The lack
RESO MLS Data Dictionary – Consistent Naming of Fields in MLS Data Read More »
Facebook is constantly evolving and rolling out new features and functionality. It can be a full time job simply keeping up with the new, cool things that are now available. DEAN Knows thought we would list out some of the
4 NEW Facebook Features You NEED To Know About! Read More »
The largest MLS in the state of Louisiana, GSREIN (the Gulf South Real Estate Information Network) is prepping to roll out an entirely new MLS system for their real estate agents. The new MLS system will be available to all
New Orleans REALTORS get a new MLS System! Read More »
SOLD DATA in IDX Feeds It’s official. IDX feeds all over the country will now include the Sold Status. In a follow up to my post 2014 NAR Convention MLS Policy Changes— Sold Properties in IDX Feeds, we are happy
It’s Official! SOLD DATA in IDX Feeds Are HERE! Read More »
For many years I have been attending the NAR Mid-Year and Annual Conventions with one of the highlights of each conference being the MLS Committee meeting. This is where the real changes that truly affect how our business runs are made.
2014 NAR Convention MLS Policy Changes — Sold Properties in IDX Feeds? Read More »
Trulia is rolling out a new CRM (Client Relationship Manager) that is being offered directly to Real Estate Agents. Trulia One claims to bring all of your leads, including leads from other web portal competitors such as REALTOR.com, into one
Trulia One: Trulia Takes Advantatge of Market Leader Purchase Read More »
Watch Your SERPS–A New Penguin on the Loose! How Google’s new algorithm change can affect the way your website it found… It has been confirmed that Google has updated its search algorithm with its newest Penguin update. Penguin has been changing
Watch Your SERPS–A New Penguin is on the Loose! Read More »
Home cooking has had a resurgence. There was a time, not long ago, where to cook your own food at home was a hobby, like knitting or woodworking. Now, we see everyone trying to be a “home chef”. As someone
The 3 Things You NEED To Know To Be a Great Cook… Read More »
Today we have more personal information on our cell phone than our grandparents could fit in their safe deposit box. When it comes to our business, the servers located at our workplace contain everything, and I mean everything, about our business
Worried About Your Data In The Cloud? You NEED To Read This! Read More »
Custom Blog Posts Made Easy DEAN Knows now produces custom, SEO rich, blog posts and post them to your website! A website, regardless of how great it has been designed, need ongoing, Custom Blog Content to drive traffic and
Custom Blog Content Made Easy Read More »
Facebook’s Newest News-Feed Option…See First Most of us are aware that Facebook is a business. Facebook has more of a purpose (to its shareholders) than simply posting about what offends us, posting our favorite bathroom selfie or sharing a photo
Facebook’s Newest News Feed Option…”See First” Read More »
Law Firm Website Design DEAN Knows builds websites for all different business verticals. All of our website designs are built for SEO from the ground up. Prior to designing a new website for a client, we do extensive keyword research
Law Firm Website Design Read More »
Who Dominates New Orleans Real Estate SEO? Search Engine Optimization — SEO for short — is the work behind getting your website to organically rank (not paid ads) for specific search terms. The sites that land on page 1
Who Dominates New Orleans Real Estate SEO? Read More »
What Are Animated GIF’s Animated GIF’s are all the craze nowadays. They are those little, short videos, usually accompanied by some smart ass comment that really gets the point across. Since Facebook’s Newsfeed now automatically plays videos (did they slip
Facebook Now Supports GIF’s Read More »
It looks as if Redfin will be entering the New Orleans real-estate market. So, why does anyone care? New Orleans is the second most flown into city in the United States and has a huge tourism economy. People come from
Redfin Real Estate Comes to New Orleans Read More »
The Power of Digital Marketing – My Story Below, is my (Dean Cacioppo) TRUE story of my debit card being stolen. As you can see below, I pursued all of the proper channels: I had multiple conversations with the Capital
The Power of Digital Marketing – Capital One Fraud Department Read More »
NAR’s PLAN: KILL OFF THE LITTLE GUY? A few years ago, there were 2 MLS’s competing for membership. The large brokers in both markets only wanted one MLS and asked the two MLS’s to merge. The smaller MLS refused, as
RPR, Upstream and Big Brokers Potential Strategy Read More »
Touching Your Sphere – Real Estate Marketing Basics Continued… Social Media With so many people spending so much time on social media, it is a perfect avenue to remind your sphere that you are in real estate. Its important to
Touching Your Sphere – Real Estate Marketing Basics Continued Read More »
Touching Your Sphere of Influence – Real Estate Marketing Basics As real estate agents, we all know how important it is to stay visible to our sphere of influence. In the old days, that meant being active in the community,
Touching Your Sphere – Real Estate Marketing Basics Read More »
