Real Estate

SEO Title: 2026 Real Estate Marketing Strategy: Own Your Data & Beat AI Search Meta Description: The 2026 real estate landscape is shifting. Learn why your reliance on portals is a liability and how to build a future-proof digital marketing

For a realtor, closing a deal is a significant achievement, but it’s not the end of the journey. The period following a home sale is critical to set the stage for long-term client relationships, repeat business, and referrals. Practical post-sale

Moving is a stressful experience that can affect even the most organized people. For most, however, moving is a part of life that can’t be avoided. While moving can be stressful, there are ways to make it easier. Sounds too

If you recently saw the press release about Zillow offering ” buyer representation agreements” you know they are just spinning nonsense. What is Zillow’s Buyer Representation Agreement? It’s not a real Buyers Brokerage Agreement which is a contract between a

I see a ton of real-estate technology offerings that claim to offer some sort of benefit by using your listing data and putting it on their domain—then they circulate your information with the hopes of lead generation for themselves. This

DEAN SAYS . . . ____________________________________________________ At the end of the day, acquiring real-estate leads is not the challenge. That can be done in a variety of ways. What sets the bar for success in the long sales cycle of

Wow, what an incredible year 2022 turned out to be! It’s natural to be curious about the effects of such a remarkable year on the real estate landscape in 2023, especially considering the escalating costs and the multitude of events

The tiny house (also called tiny home, mini house, or small house) movement is all about downsizing your lifestyle so you can live a more fulfilling life without accumulating large debts or a huge mortgage hanging eternally over your head. We

Buying a home is a significant milestone that many people aspire to achieve. Owning a home comes with great benefits, including financial stability, security, and a place to call your own. However, the process of buying a home can be

Whether you’re looking for a small town with a big personality or a place to get away and relax, Louisiana is full of options. Each offers its own unique blend of history, culture, and hospitality. From the oldest settlement in

Rent is rising due to a lack of inventory, economic uncertainty, and migration. Here are some things renters can do in order to make their next lease less stressful financially. Rent is on the rise in many places, including houses

Using Custom Cartoons in your Real Esate Marketing Saying it with a smile. Making the message memorable.  Studies show that adding a touch of humor to even the driest material can aid in lesson retention, in morale boosting and team

Is it a hotel or a vacation rental? This is a common question if you have ever vacationed with family or friends in the past decade. If you are like many travelers, you might have traded the comfort of home-keeping,

One of the biggest benefits of using a real estate agent has long been their access to the Multiple Listing Service (MLS®), marketing databases set up and maintained by groups of cooperating real estate brokers across the country.  In fact,

You’ll gain a ton of real-world, practical knowledge from your broker and coach once you start working as a real estate agent, such as should you participate in a statewide MLS or your local board and explaining the real estate

Zillow Announces They Are Buying Homes Yes, you heard that right…Zillow will now be buying and selling homes.  Similar to the process currently in place with online home purchasing sites like Offerpad, Zillow will no longer be only selling advertisements

What is it and why is it dying? Real Estate Lead Generation For years now, we have been working on providing holistic real estate lead generation. Although we primarily provide SEO for REALTORS, our overall goal is to provide a

DEAN Knows has partnered with IDX Broker To Waive Your IDX Setup Fee DEAN Knows has been working with RETS feeds and implementing IDX and VOW to real estate websites for years.  Now, we have partnered with the best IDX

Tired of Spending Your Money With Zillow? There Are Other Marketing Options! Are you a real estate agent or broker that advertises with Zillow?  If you are, even if you are receiving an ROI, you advertising dollars could be better

Could this Be the End of IDX? For some time now, The Realty Alliance has been working on a project called Project Upstream. There has been much speculation on what Project Upstream is and what it will do. We are now

Project Upstream – The Update If you have not read our first article on Upstream – we strongly recommend that you do that prior to reading this. In our initial post on the RPR – AMP – Realty Alliance project

The Difference Between IDX and VOW Having real estate listings online has been a cornerstone for any modern real estate website for the last 5-10 years.  And needless to say, a website should be a major part of any agent’s

Touching Your Sphere of Influence – Real Estate Marketing Basics As real estate agents, we all know how important it is to stay visible to our sphere of influence.  In the old days, that meant being active in the community,

Touching Your Sphere – Real Estate Marketing Basics Continued… Social Media With so many people spending so much time on social media, it is a perfect avenue to remind your sphere that you are in real estate.  Its important to