Categories: SEO

The Importance of Link Building in SEO Marketing Campaigns

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Search Engine Optimization is still essential for new and existing websites and Link Building is essential for that success. In fact, it is a crucial aspect of extending your brands reach on the web. With strategic SEO, you can also establish brand validity and awareness, while securing higher visibility across leading search engines and vast digital networks. While social media integration and mobile marketing are pivotal aspects in SEO, link building is also paramount. For any SEO marketing campaign to succeed, it should entail link building as one of the main arms of the SEO Campaign.

Link Building Techniques for SEO

Any local SEO company should specialize in link building strategies and techniques for sites, blogs, and online forums. These links are important in fostering greater growth and expansion, while generating recurring web traffic, leads, and profits. Like the name suggests, link building is based on having your website linked to from other, authoritative websites. Having popular websites link to your site as an authority is a strong signal for Google’s Algorithm for ranking websites. Having popular websites link to your website as an authority is not an easy job. It takes days of contacting webmasters and creating relationships in which a potential link may result.

All Links Are Not Created Equal

In link building for SEO, it’s critical to get the right type of links. For instance, if you can get Insurance.gov to link to your website as an authority for Louisiana Insurance, that will have a tremendous benefit to your rankings on the search engines. If you simply have low authority, or spammy websites that link to your site that can actually cause a Google Penalty which will cause your search engine rankings to drop like a brick. It has been said, that there is a specific New Orleans SEO Company that will actually buy an existing domain, already with authority. Then build out that entire website all to make one link to your site.

SEO Marketing

SEO marketing is vital for any existing or new site to compete on the web. From promotional videos and business ads to link building and content creation, sites must have high-quality content in order to meet Google’s new algorithm changes and updates. If looking to enhance your site or build a new one, simply contact your local SEO Company and online marketing experts today for a full range of affordable and timely services.

Dean Cacioppo

Dean Cacioppo has over 20 years in high level, enterprise search engine optimization (SEO) including working for some of the largest real estate brands in the country. In the over two decades of working in SEO, digital marketing, content marketing lead conversion, website design and overall web based technologies, there is little in the online marketing world he has not been exposed to. Over the years, Dean Cacioppo has worked as an award winning REALTOR, licensed real estate instructor and brokerage owner. In addition to "feet on the ground" experience, he also ran the Internet Services department of one of the largest real estate brands in the country with over 5,000 agents. In addition Dean's paid jobs, he dedicated his time to give back to the REALTOR community by serving on the board of directors for multiple MLS's including President of the largest multiple listing service (MLS) in Louisiana. Dean also served time on many REALTOR committees and tasks forces for State REALTOR Boards, eventually acting as a consultant for IDX for multiple listing services and the general public. In 2013 Dean Cacioppo decided to venture out on his own with a digital marketing agency uniquely named DEAN KNOWS (with a nose as part of the logo) that specialized in real estate SEO. The odd but catchy name was designed to leverage his well known name in the real estate technology world. Dean later changed the name from DEAN Knows to One Click SEO as the digital marketing agency had outgrown it's specialty in real estate marketing and grown into a full service SEO Agency working in multiple industries across the US, Canada and Mexico, still with a keen eye on real estate SEO. Today, Dean Cacioppo leads an all US based team of digital marketing experts to help grow One Click SEO's clients business leveraging Google Ads, Facebook Marketing, Content Marketing all with SEO at the center of custom built online strategies.