Categories: SEO

Why Your Website Is Worthless Without SEO

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Why Your Website Is Worthless Without SEO

Without gas, your favorite truck couldn’t leave the driveway. And without wings, your private jet couldn’t fly. Simply put, without vital components, your asset can’t grow to its maximum potential. This also applies to marketing your products or services online.

Your website on its own can’t go so far. Whether you pumped thousands for a fully customized website or you’ve spent years to build one from scratch, the golden rule for websites will still stand: it doesn’t matter how attractive you website is if it can’t be found, it’s all for naught.

Search Engines

Keep in mind that popular search engines such as Google, Bing, and yahoo crawl the different pages on your website with certain sophisticated bots. If they find it difficult to read the elements of your pages, their search results will also be inaccurate. So your website will remain invisible because they won’t be able to figure out what your website is a bout. As you can see, your website will simply be worthless.

A few years ago, when only 20 percent of businesses had websites for their products and services, just having any form of website was enough. Now, however, with an estimated 90 percent of businesses having websites up for their products and services, it requires a little more effort to differentiate yourself from hundreds of competitors in your region.

You Have To Rank On Page One

When your clients search for the products or services that you (and your competitors) offer, usually they will opt for the few top results. If you are not on the front page, you are definitely going to hard time showing off your attractive website to these clients.

To ensure that your business is successful, it is critical that you integrate the best SEO practices when building your website. If you are working a website design company or a seo company, ensure that their seo services are up to date with the latest SEO practices and that they follow the SEO guidelines religiously.

Dean Cacioppo

Dean Cacioppo has over 20 years in high level, enterprise search engine optimization (SEO) including working for some of the largest real estate brands in the country. In the over two decades of working in SEO, digital marketing, content marketing lead conversion, website design and overall web based technologies, there is little in the online marketing world he has not been exposed to. Over the years, Dean Cacioppo has worked as an award winning REALTOR, licensed real estate instructor and brokerage owner. In addition to "feet on the ground" experience, he also ran the Internet Services department of one of the largest real estate brands in the country with over 5,000 agents. In addition Dean's paid jobs, he dedicated his time to give back to the REALTOR community by serving on the board of directors for multiple MLS's including President of the largest multiple listing service (MLS) in Louisiana. Dean also served time on many REALTOR committees and tasks forces for State REALTOR Boards, eventually acting as a consultant for IDX for multiple listing services and the general public. In 2013 Dean Cacioppo decided to venture out on his own with a digital marketing agency uniquely named DEAN KNOWS (with a nose as part of the logo) that specialized in real estate SEO. The odd but catchy name was designed to leverage his well known name in the real estate technology world. Dean later changed the name from DEAN Knows to One Click SEO as the digital marketing agency had outgrown it's specialty in real estate marketing and grown into a full service SEO Agency working in multiple industries across the US, Canada and Mexico, still with a keen eye on real estate SEO. Today, Dean Cacioppo leads an all US based team of digital marketing experts to help grow One Click SEO's clients business leveraging Google Ads, Facebook Marketing, Content Marketing all with SEO at the center of custom built online strategies.