The Importance of Mobile Friendly Websites

The Importance of Mobile Friendly Websites

Google is the worlds largest and most popular search engine. As part of its recent updates and changes to its algorithms, all websites must contain high-quality and relevant content in order to secure higher page rankings and visibility on the Web. Mobile friendly websites are no longer optional, they are a requirement for an online presence.  In addition, all sites and online blogs must be optimized to be view on mobile devices such as tablets and phones. This helps extend your brands reach on the web, while allowing sites to be accessible via remote, wireless, and digital devices. Failure to comply with Google’s new rules on mobile can result in dwindling rankings and possible removal from the search engine all together. While website design must have uniformity and consistency in design, a mobile website is simply critical in establishing brand validity and awareness across leading search engines and vast digital networks.

Responsive Design

People now spend a tremendous amount of time on their mobile devices. Whether on a tablet or their phone, mobile devices have become a major aspect of daily life.  With people using their mobile devices for information, such as “best place to eat around me” or “SEO New Orleans“, having your business found in these mobile search results are critical.  A mobile website allows your brand to appear in local search results.  Local SEO for mobile can generate more leads, along with higher conversion rates and recurring web traffic and business. In order to reap the benefits of mobile websites in the new digital age, responsive website design plays an essential part. Like the name suggests, responsive sites have the ability to automatically rearrange themselves for optimal mobile display and viewing. As part of any online or advertising marketing campaign, your website company should be able to optimize existing and new sites for mobile viewing and accurate responsiveness.

Mobile Friendly Sites

With the new cyber age upon us, mobile marketing is as equally important as social media integration. With burgeoning technologies continuing to flood the market, traditional desktops and conventional laptops are rapidly becoming obsolete. Today’s social media driven customers want to access their information while on the go. This is why it is imperative for any new or existing site to have a strong mobile presence. This helps increase customer and client patronage, while allowing businesses to respond to client testimonials, reviews, and concerns within a timely and professional manner.

Google has provided a way to check your website for mobile compatibility.  Click to check if your website passes muster with Google.