Categories: SEO

Google Algorithm Updates and How They Can Affect Your Rankings

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Staying as high as possible on search engine results based on specific keywords is seen as the ultimate prize in search engine optimization. However, over the past few years, Google (one of the biggest search engines in the world) has been implementing a number of algorithm changes that are designed to give searchers better and useful results. The changes in algorithm are often sudden and in most cases they may get you unprepared. The major algorithm changes in the past have included Panda, Penguin and pigeons, but the most recent one has been dubbed the Mobilegeddon which basically encourages the design of mobile friendly websites.

 

How to Move Past Google Algorithm Updates

 

In most cases, a lot of sites will lose rankings after an update and some may remain static. However, Google algorithm updates don’t need to be a crisis and there is no reason why you cant readjust and reclaim your rankings within a short time. The following are some simple tips to help adjust your New Orleans Search Engine Optimization strategy after a Google algorithm update:

Carefully Understand What The Update Is About: If you have been affected by a Google algorithm update, try to first of all understand exactly what the update is about. For example, the latest Mobilegeddon update is simply designed to give more priority on search rankings to websites that are already mobile friendly. If the update has affected your ranking, then the obvious response is to make your site mobile friendly.

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Conduct a full SEO Audit

 

Sometimes you may make the mistake of blaming the drop in your rankings to a Google algorithm update while maybe there are other errors in your search engine marketing plan. After every Google update, ensure you have done a comprehensive SEO audit just to be certain that the update is not the only problem.  DEAN Knows provides a FREE SEO Website Audit.

Getting through a Google update is very easy but make sure you are always prepared before the changes take effect.

 

Dean Cacioppo

Dean Cacioppo has over 20 years in high level, enterprise search engine optimization (SEO) including working for some of the largest real estate brands in the country. In the over two decades of working in SEO, digital marketing, content marketing lead conversion, website design and overall web based technologies, there is little in the online marketing world he has not been exposed to. Over the years, Dean Cacioppo has worked as an award winning REALTOR, licensed real estate instructor and brokerage owner. In addition to "feet on the ground" experience, he also ran the Internet Services department of one of the largest real estate brands in the country with over 5,000 agents. In addition Dean's paid jobs, he dedicated his time to give back to the REALTOR community by serving on the board of directors for multiple MLS's including President of the largest multiple listing service (MLS) in Louisiana. Dean also served time on many REALTOR committees and tasks forces for State REALTOR Boards, eventually acting as a consultant for IDX for multiple listing services and the general public. In 2013 Dean Cacioppo decided to venture out on his own with a digital marketing agency uniquely named DEAN KNOWS (with a nose as part of the logo) that specialized in real estate SEO. The odd but catchy name was designed to leverage his well known name in the real estate technology world. Dean later changed the name from DEAN Knows to One Click SEO as the digital marketing agency had outgrown it's specialty in real estate marketing and grown into a full service SEO Agency working in multiple industries across the US, Canada and Mexico, still with a keen eye on real estate SEO. Today, Dean Cacioppo leads an all US based team of digital marketing experts to help grow One Click SEO's clients business leveraging Google Ads, Facebook Marketing, Content Marketing all with SEO at the center of custom built online strategies.

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Published by Dean Cacioppo
Dean Cacioppo

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