Facebook’s Data Debacle Drive Digital Marketers to SEO Before Facebook was a dominate force on the internet, there was the Google Search. Not to say that today, people do not use Google to search for information anymore, but Facebook has taken a large bite out of Google’s dominance in the past few years. Since the…
We address questions and concerns about for real-estate guest blogging. What is real-estate guest blogging (or posting)? Will it increase my real-estate website rank on Google? Is it a safe, “white-hat” SEO tactic? What is the process for real-estate guest posting? What changed in Google’s algorithm? We also cover what you should avoid when guest…
How Google Algorithm Updates Influence SEO One of the biggest “black boxes” in the history of mankind is the Google Algorithm. It is responsible for dictating how money flows across the internet. With Google being the dominate search engine and millions of searches taking place every month, who ranks on the first page for a…
Local SEO For Real Estate We have been implementing SEO for real estate for almost 17 years now. Although we have our own internal processes for ranking real estate websites, Google is constantly changing. In the past, a part of our overall process for ranking a real real estate website on Google has been implementing…
SEO Case Study We have wanted to complete an SEO case study for a while now…document every step in ranking a real estate website. We have recently come across the perfect client to do just that – so we will be documenting the process of ranking a real estate website from no rankings at all to…
WHAT’S THE DIFFERENCE BETWEEN CRAWLING AND INDEXING? Many terms are continually thrown around in the SEO world, many of which seem to be synonymous. Crawling and Indexing are a perfect example of two words that are used incorrectly. Whether or not the writer understands the difference in meaning, many SEO articles lead readers to believe…
Google Sets July Deadline for HTTPS We are right around the corner from Google implementing a major change on what websites people visit. In July, if your website doesn’t have a security certificate—AKA HTTPS—you can expect to see your traffic drop like a brick. The search giant is pushing for a more secure Internet,…
Ranking a Real Estate Website There are many ways to drive traffic to a real estate website. You can run Pay Per Click Ads, you can run Facebook Ads, you can blog and syndicate and almost an infinite number of other methods. One of the most challenging (but cost effective) methods for driving traffic to…
SEO vs Pay Per Click One of the most common questions that come up when discussing creating a Digital Marketing plan is what is more effective – SEO or PPC. Many people are not sure of the difference between the PPC and SEO, much less which one is more effective. Just to get some…
How To Use Social Syndication For SEO For some time now google and other search engines have been using social signals to determine SERPs. For those of you not familiar, SERPs stands for Search Engine Results Page (s). What a social signal is would be a tweet or a Facebook post contains links back…
Why Would My Website Rank Differently On Different Computers? I speak to people all of the time who say they are currently on the first page of Google for a particular search term. When I do a quick check, they are on page seven or eight. How do so many people think that they are…
Real Estate Websites and SEO There are many Real Estate Website Companies and the vast majority of them claim to include SEO. The claim is usually that the site will be SEO Optimized or Search Engine Friendly. That makes perfect sense, since it doesn’t do you any good to have a great real estate website,…
SEO Basics With all of the technical SEO, keyword research, content marketing and backlinks needed today for ranking your website on page one of Google, many people forget some of the most basic aspects of SEO. One of the very first ranking factors, which holds true today, is basic on-page SEO. The most basic of…
The Ultimate Guide to Real Estate Lead Generation The field of real estate has experienced very dramatic changes over the past decade. In July of 2004, housing prices were on the rise and the country’s unemployment rate was at 5.5%. A few years later, the Great Recession began, dealing a severe blow to the real…
SEO Keywords For Real Estate Keywords for real estate SEO should be an easy task. You would think real estate keywords would be simple because there are specific search terms used, simply with the *city* added to the search. The main real estate searches are: *city* homes for sale *city state abr* homes for sale homes for sale…
Website Development and SEO There are many Website Development Companies and the vast majority of them claim to provide Search Engine Optimization Services. That makes perfect sense, since it doesn’t do you any good to have a great website, if it doesn’t get any traffic. So what you mostly have are great technical website…
Staying as high as possible on search engine results based on specific keywords is seen as the ultimate prize in search engine optimization. However, over the past few years, Google (one of the biggest search engines in the world) has been implementing a number of algorithm changes that are designed to give searchers better and…
Your domain’s age is a critical factor in the way that Google ranks your site. Most people are aware that the older their domain, the better chance they have of moving up in the search results. But how hard is it to get a brand-new domain (under 1 year old) and have it rank on…
What Does It Take To Be a Real Estate SEO Expert? Many people and companies claim to be experts in real estate SEO. Truth is most website designers, regardless of real estate or not, do not truly do any SEO Services. Many people are under the impression that when they pay to have a website…
The Importance of Link Building in SEO Marketing Campaigns Search Engine Optimization is still essential for new and existing websites and Link Building is essential for that success. In fact, it is a crucial aspect of extending your brands reach on the web. With strategic SEO, you can also establish brand validity and awareness,…
Domain SEO Metrics Explained! If you have ever looked at the Domain Metrics for your website or the back-links that refer to your website—your eyes most likely glazed over seeing abbreviations such as: PR, DA, PA, CF, TF and the like. There are many ways to measure the general effectiveness of a domain, we…
Why Your Website Is Worthless Without SEO Without gas, your favorite truck couldn’t leave the driveway. And without wings, your private jet couldn’t fly. Simply put, without vital components, your asset can’t grow to its maximum potential. This also applies to marketing your products or services online. Your website on its own can’t go…
What the Hell Is Local SEO Anyway? SEO Services continue to soar in global popularity because of the tremendous return on investment it provides. Having your business come up on page one of Google, when someone searches for your industry, is a no brainier for local business. If you are a bricks and mortar…
Real Estate Search Engine Optimization – More than the sum of its parts Real Estate SEO has many of the aspects of Search Engine Optimization in any other industry but has some unique attributes too. As in all modern SEO, to be be successful requires a holistic approach to Digital Marketing. When all of the…
DEAN Knows brings all of the pieces of Digital Online Marketing together in a powerful synergy. Creating Online Marketing Systems with a holistic approach, customized for your business. SEO – Search Engine Optimization DEAN Knows is a New Orleans SEO Company that specializes in Search Engine Optimization – SEO – in…
On-page SEO vs Link Building Search engine optimization can be categorized in two flavors: On-page SEO and Offsite SEO. Basically, On-page SEO entails ensuring that your website pages, tags, titles and overall URL structure are optimized for keywords of your choice. On the other hand, Offsite SEO, or link building, involves ensuring that your website…
Keyword Research – What You Need To Know The very first step in any SEO Marketing Campaign doing a substantial amount of Keyword Research. Keyword Research is looking deeply at what keywords you would like your website to be found for, then systematically choosing keywords to go after. True keyword research takes time and…
SEO Services are Vital for New and Existing Businesses New Orleans SEO professionals can truly help expand your business. They can also extend your brands reach on the web, while securing higher visibility across vast digital networks. From content creation and blogs to wed development and graphics, area specialists have the tools and expertise to…
Who Dominates New Orleans Real Estate SEO? Search Engine Optimization — SEO for short — is the work behind getting your website to organically rank (not paid ads) for specific search terms. The sites that land on page 1 of Google for searches like New Orleans Real Estate or Homes For Sale In New…
How to Utilize the SEO Pages on Kunversion Before we get started, I want to say that I have no official relationship with Kunversion. I’ve worked with agents and teams who use the Kunversion platform, so I have some knowledge of how their system works. At the end of the day, I’m a Search Engine…
Using GEO Marketing To Bring Customers To Your Local Business If you own a bricks and mortar type of business that relies on walk in traffic to generate review, we will show you one quick way to bring customers directly to your door using a Facebook Ad. In addition to Local SEO, localized Facebook Ads,…
Real Estate SEO – Do Meta Keywords Matter? There are many challenges with real estate SEO. Search Engine Optimization, has become a very complex set of processes and best practices (regardless of what you read). One of the oldest references to SEO is the infamous “meta tag”. In real world SEO those words have many…
With the internet being so centralized to everything we do today, its understandable that many business owners understand that having their website found on the internet is critical for success. Today, we no longer just sit in front of a computer at work or for an hour at night, we use our smartphones throughout the day.…
Many online shoppers are familiar with Black Friday but may not aware of Amazon Prime Day. Others think if they are not an Amazon Prime Member, the deals of Amazon Prime Day don’t apply to them. NOT TRUE! Although Amazon Prime Day for 2018 has passed, we still provide links to Amazon discounts and special…
