Dean Cacioppo

DEAN Knows is owned by Dean Cacioppo, a lifelong technology enthusiast and founder of One Click SEO. One Click SEO employs 9 specialists from across the country. In addition to our team, we have a select group of highly qualified, US based subcontractors that we rely on for specific projects.

For fun I do audio stuff…

A Lifelong Passion for Music and Sound

My love for music and the equipment that brings it to life began with my very first job—unloading trucks for a mid-fi audio store. As a teenager, I spent my days with Adcoms powering Cerwin Vegas, later upgrading to Definitive Technology speakers, always pushing the limits of volume. In my early 20s, I built a massive home theater system, complete with custom subwoofers positioned behind my couch, before eventually finding my way to the world of two-channel hi-fi audio.

My first full-time role was in sales at a major car audio retailer, where I climbed the ranks to become a store manager. During my spare time, I served as an IASCA car audio judge, often advising enthusiasts to dial down the bass and improve their imaging. Later, I transitioned into selling high-end audio equipment at a respected store. Today, I channel this lifelong passion into listening to music, writing reviews, raising six kids while running a digital marketing agency.

Evolving Spaces, Evolving Sound

Over the years, I’ve prioritized sound over aesthetics in my living spaces. In the beginning, this meant speakers in the middle of the room, amplifiers stacked alongside them, and acoustic treatments scattered across the walls. My listening setup featured one strategically placed chair in the “sweet spot,” with no television in sight. By my 30s, I had upgraded to a dedicated sound room, still with cables you would trip over.

Now, I have multiple systems from cheap, chi-fi upgraded with Sparkos op amps to single ended pentodes. I’m usually in some aspect of changing something, somewhere. I believe in proper speaker placement and room treatments. Cables do matter but you don’t need to be insane.

The Heart of the Experience: The Music

Music has always been more than just sound—it’s deeply tied to my emotions and memories. My state of mind has always been reflected in the music I played. As a teenager, exuberant electronica like New Order blasted from car stereos during volleyball games. In times of loss, Bonnie “Prince” Billy’s haunting melodies provided comfort. I vividly remember “Brown Eyed Girl” playing loudly during the birth of my now college-aged daughter Ashley, and the sight of my two-year-old eldest daughter dancing to Fontella Bass’s “Rescue Me” as enormous speakers roared. Each year, the first notes of Mardi Gras music bring a smile—and a strong urge to celebrate.

My Philosophy on Sound

To me, achieving the best sound is about synergy — equipment must be properly matched, and the room should enhance, not hinder, the experience. Precise speaker placement and thoughtful room treatments generally outperform higher-end gear. Above all, a system must evoke passion.

While tonal balance is my top priority, I also value deep, layered imaging and soundstaging. Microdynamics are crucial for making music feel alive, while macro dynamics, though enjoyable, are less critical for my listening pleasure. I’d rather work with gear that takes nothing away than one that adds too much.

Sharing the Experience

I’ve been reviewing audio equipment for well over a decade, and while discovering new music is always a bonus, to evaluate anything, you must listen to familiar music. That is the only way to assess what’s going on.

Music is Emotion

Dean’s focus has always been on the emotional connection music creates. For him, it’s not just about the gear—it’s about the experience and the stories that music helps tell.

I need to update this quite a bit – but here is my system

For Work… I Do This

We are a team that is diverse and has specialties like Organic SEO, Web Development, Branding, Copy-writing, Social Media, Google Ads, Backlink Outreach Partners, IDX Partners, Graphics and Design. We also have highly qualified Network Engineers, Database Administrators and support staff for when the job requires.

DEAN Knows Real Estate Technology

Dean has worked as a real estate agent, real estate instructor and now focuses on real estate marketing. With over two decades of experience working on the technology side for major Real Estate Brokers, Agents and MLS’s. Dean has sat on the Board of Directors for multiple MLS’s including President of the largest MLS in Louisiana.

Years of serving on a number of MLS Committees for multiple boards, served on the Strategic Planning Committee for Louisiana REALTORS and participated in many task forces and committees for the benefit of all Real Estate Agents in Louisiana. Dean has worked on getting a statewide MLS for Louisiana.

Dean has provided live training on technology, direct IT and Technological Support to thousands of Real Estate Agents for over ten years. With years of being the go-to guy on technology strategy, training and support for Brokers and MLS’s, you can now have direct access to Dean for your personal technology needs. We are always here to answer questions. Real Estate is extremely competitive on the web and we specialize in Real Estate Websites, SEO for Real Estate and direct lead generation. Please don’t be confused, we are happy to work in all business verticals and have quite a bit of experience in a variety of markets.

DEAN Knows Social Media Marketing

In the past 8 years, we have spent countless hours studying Social Media and how to leverage each individual platform to increase revenue. In the beginning, this was much more challenging as the business models for most Social Media platforms relied on acquiring users and not monetizing the user data…Yet. Since the larger Social Networking platforms have went public, they have released many tools for Digital Marketers.

All providing a different slant on using their unique user data for hyper-targeted advertising, each major Social Media platform now servers a specific marketing purpose. DEAN Knows has run hundreds of Social Media Marketing Campaigns on a variety of products and services. We believe that each Social Media Campaign requires thought to know which medium to utilize and a strategy to insure that every campaign has a solid return on investment.

DEAN Knows SEO

Since the early days, even before Google, Dean was interested in Web Design & Search Engine Optimization. At that time, the “trick” to Search Engine Optimization (SEO) was to put your keywords at the bottom of the page, in the same color as the background. It worked back then—but then came Google! Today, SEO is substantially more complicated and relies on a variety of factors. A site must first be built (or rebuilt) from the ground up with good SEO “bones”.

That means having a good URL structure and having topics and internal links “siloed” or “themed”. At the very minimum, you need proper H1, H2 and H3 headers and great original content. You must have your Meta Title and Meta Description in accordance with the copy on the page. These are all basic Search Engine Optimization rules and that is what is put into every site we design. If you are going after a very competitive set of keywords, in a competitive market—Ninja SEO is needed. Yep, we do that too. Check out our FREE Website SEO Audit Tool to check your website.

DEAN Knows Website Design

The first website was around 2004 or 2005 and was called The Audio Garage and focused on Hi-End Home Audio. With a fancy scrolling “Audio Garage” across the top of what today would look like a really bad PowerPoint. Today, we have built some extremely high traffic, cutting edge websites. Each site we build is built to suite and totally custom.

We make sure that our customers OWN their website and OWN their domain. We pride ourselves on building quality websites and having happy, long term customers. We are happy to work with any budget from the small one or two page site to the extremely large complex site with multiple integrations. I will quote an old tech friend—-“we can build a bridge to Hawaii if you have the money”.

The first question we ask when speaking to someone about a website is “what is your goal”? For some, its pride of having a great site for branding, for some its SEO and web presence for some its strictly to acquire new business. Whatever you goal or budget is for your next website, we are happy to work with you to exceed your expectations.

Other Stuff

In addition to digital marketing and technology Dean also has six children ranging from 10 to 32 years old. Dean also writes on technology, politics and search engine optimization for many popular websites. Dean has recently rolled out a new hosting company called One Click Hosting that specializes WordPress hosting for SEO. Dean is also the founder of One Click SEO – an SEO Agency with offices in New Orleans, Little Rock and Tri-Cities Washington, with clients in the US, Mexico and Canada. One Click SEO has just rolled out a new lead generation system called Local Call Generator which provides incoming phone leads for local businesses. A lot of time is spent dealing with my six kids, entertaining, reviewing high end home audio, like the awesome Hana Blue cartridge, drinking quality bourbon and talking shop.