Categories: Real Estate

It’s Official! SOLD DATA in IDX Feeds Are HERE!

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SOLD DATA in IDX Feeds

It’s official.  IDX feeds all over the country will now include the Sold Status.  In a follow up to my post  2014 NAR Convention MLS Policy ChangesSold Properties in IDX Feeds, we are happy to say that in the Greater New Orleans area– our MLS is slated to roll out Solds in the IDX feeds on January 1.

This has some profound effects on the online real estate business.  Now, brokers can compete with the Zillow and Trulia for web traffic by showing Sold Data.  Although Zillow and Trulia both show sold data, rarely is that data from an MLS, thus it  is not a full picture of the market and public records update much slower that an IDX feed.  For more details on IDX, read the article IDX and the Evolution of Real Estate Listings Online

With many technology companies providing IDX on agent and broker websites—it will be interesting to see how quickly everyone gets this up and going.  On the technical side, there are ways to do this that can SUBSTANTIALLY help SEO (Search Engine Optimization) but my guess is that the large companies will simply add some fields to their existing display.  That means that we should see some big winners from the technology forward brokers that really know what they are doing.

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We will keep a close eye on how different companies and brokers roll this out—lots more to come!

 

 

Dean Cacioppo

Dean Cacioppo has over 20 years in high level, enterprise search engine optimization (SEO) including working for some of the largest real estate brands in the country. In the over two decades of working in SEO, digital marketing, content marketing lead conversion, website design and overall web based technologies, there is little in the online marketing world he has not been exposed to. Over the years, Dean Cacioppo has worked as an award winning REALTOR, licensed real estate instructor and brokerage owner. In addition to "feet on the ground" experience, he also ran the Internet Services department of one of the largest real estate brands in the country with over 5,000 agents. In addition Dean's paid jobs, he dedicated his time to give back to the REALTOR community by serving on the board of directors for multiple MLS's including President of the largest multiple listing service (MLS) in Louisiana. Dean also served time on many REALTOR committees and tasks forces for State REALTOR Boards, eventually acting as a consultant for IDX for multiple listing services and the general public. In 2013 Dean Cacioppo decided to venture out on his own with a digital marketing agency uniquely named DEAN KNOWS (with a nose as part of the logo) that specialized in real estate SEO. The odd but catchy name was designed to leverage his well known name in the real estate technology world. Dean later changed the name from DEAN Knows to One Click SEO as the digital marketing agency had outgrown it's specialty in real estate marketing and grown into a full service SEO Agency working in multiple industries across the US, Canada and Mexico, still with a keen eye on real estate SEO. Today, Dean Cacioppo leads an all US based team of digital marketing experts to help grow One Click SEO's clients business leveraging Google Ads, Facebook Marketing, Content Marketing all with SEO at the center of custom built online strategies.

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Published by Dean Cacioppo
Dean Cacioppo

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