Categories: Real Estate

New Rules About Real Estate Team Names In Louisiana

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The Louisiana Real Estate Commission in its 2014 session has made some slight, but important changes to how Real Estate Teams can be advertised.  Starting January 2, 2015 (because Jan 1 is a holiday) LREC will start enforcing their new restrictions on Real Estate Team names.

The new changes limit a real estate team to “look like they are a sponsoring broker” with names that include “realty” and “real estate” in their name which may confuse the public in the eyes of the Louisiana Real Estate Commission.  Many real estate team names, similar to ****** Realty Team or ****** Real Estate Team will find themselves being issued fines soon or re-branding.

All state regulatory bodies are charged with protecting the public.  LREC has decided that it is confusing to the public to see “******* Team Realty” where the CEO or the President of the respective team is not a sponsoring broker.  They want the public to understand that the “team” still reports to their sponsoring broker and if the public have any issues with the team, the broker is ultimately responsible.

Most state regulatory bodies have changes that take effect on Jan 1, so you may want to check with your local commission .  As for LRECs changes to their advertising rules  You can read the new changes here.  Regardless of how the law reads, the intent is to come down on any advertising in which the real estate team is appearing to be a broker.

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Shameless Plug

If you are a real estate team that has “realty” or “real estate” in the name, or if your existing branding could confuse the public into thinking you are a broker, you will need to re-brand to avoid fines.  DEAN Knows can assist with the re-branding of your existing team and make sure you are in compliance.

See what DEAN Knows can do to make sure you are in compliance.

Dean Cacioppo

Dean Cacioppo has over 20 years in high level, enterprise search engine optimization (SEO) including working for some of the largest real estate brands in the country. In the over two decades of working in SEO, digital marketing, content marketing lead conversion, website design and overall web based technologies, there is little in the online marketing world he has not been exposed to. Over the years, Dean Cacioppo has worked as an award winning REALTOR, licensed real estate instructor and brokerage owner. In addition to "feet on the ground" experience, he also ran the Internet Services department of one of the largest real estate brands in the country with over 5,000 agents. In addition Dean's paid jobs, he dedicated his time to give back to the REALTOR community by serving on the board of directors for multiple MLS's including President of the largest multiple listing service (MLS) in Louisiana. Dean also served time on many REALTOR committees and tasks forces for State REALTOR Boards, eventually acting as a consultant for IDX for multiple listing services and the general public. In 2013 Dean Cacioppo decided to venture out on his own with a digital marketing agency uniquely named DEAN KNOWS (with a nose as part of the logo) that specialized in real estate SEO. The odd but catchy name was designed to leverage his well known name in the real estate technology world. Dean later changed the name from DEAN Knows to One Click SEO as the digital marketing agency had outgrown it's specialty in real estate marketing and grown into a full service SEO Agency working in multiple industries across the US, Canada and Mexico, still with a keen eye on real estate SEO. Today, Dean Cacioppo leads an all US based team of digital marketing experts to help grow One Click SEO's clients business leveraging Google Ads, Facebook Marketing, Content Marketing all with SEO at the center of custom built online strategies.

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Published by Dean Cacioppo
Dean Cacioppo

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