Facebook Data Debacle Drives Marketers to SEO
Upstream Real Estate
Project Upstream, is a consorted effort between The Realty Alliance, NAR via RPR and many large and small real estate brokers across the country. Upstream is a company ultimately formed by The Realty Alliance and many of its members to build a product called Advanced Multi-list Platform — AMP for short.
AMP is a listing control center that lets the participants within Project Upstream take advantage of continuing data ownership, listing control and the ability to send or syndicate their listing data anywhere they wish.
One of the major changes in the flow of real estate data is that listings will start in AMP and are pushed to the MLS. In the past, real estate listings were initially placed into the local MLS (Multiple Listing Service) and then regurgitated out back to the local real estate broker. In some instances the Local MLS would syndicate listings directly to 3rd Parties. This gave the local MLS the technical ownership of the listing data. Since ARM is where listings are initially put and then pushed to the MLS, the ownership of the real estate listing data is ARM;s – which is broker controlled.
There are many changes in real estate listings on line expected from this change and the implementation of ARM and Upstream. Not necessarily bad changes – but changes none the less that most real estate brokers and agents should be aware of as well as the representatives of the almost 900 MLS’s across the country.
Statewide MLS
What is the deal with statewide MLSs? Statewide MLS Do statewide MLS’s exist? How can you search all of the available listed properties in a particular state? How many MLSs are there in the US? With the internet becoming the cornerstone of accessing listing data, why are there not more statewide MLSs? Wouldn’t having…
Real-Estate Guest Blogging to Increase Your Business
We address questions and concerns about for real-estate guest blogging. What is real-estate guest blogging (or posting)? Will it increase my real-estate website rank on Google? Is it a safe, “white-hat” SEO tactic? What is the process for real-estate guest posting? What changed in Google’s algorithm? We also cover what you should avoid when guest…
Did Zillow Just Announce They Were BUYING Houses?
Zillow Announces They Are Buying Homes Yes, you heard that right…Zillow will now be buying and selling homes. Similar to the process currently in place with online home purchasing sites like Offerpad, Zillow will no longer be only selling advertisements on real estate listings…THEY WILL BE THE BUYER AND SELLER OF HOMES. Zillow will roll…
Is The Best Bargain in Real Estate Lead Generation Dying?
The Best Bargain in Real Estate Lead Generation Looks to be Drying Up… What is it and why is it dying? Real Estate Lead Generation For years now, we have been working on providing holistic real estate lead generation. Although we primarily provide SEO for REALTORS, our overall goal is to provide a…
Local SEO For Real Estate Agents
Local SEO For Real Estate We have been implementing SEO for real estate for almost 17 years now. Although we have our own internal processes for ranking real estate websites, Google is constantly changing. In the past, a part of our overall process for ranking a real real estate website on Google has been implementing…
Save $100 On Adding IDX To Your Website
DEAN Knows has partnered with IDX Broker To Waive Your IDX Setup Fee DEAN Knows has been working with RETS feeds and implementing IDX and VOW to real estate websites for years. Now, we have partnered with the best IDX Partner in the business, IDX Broker. This new partnership allows us to implement IDX on…
The Real-Estate Sales Cycle
DEAN SAYS . . . ____________________________________________________ At the end of the day, acquiring real-estate leads is not the challenge. That can be done in a variety of ways. What sets the bar for success in the long sales cycle of real-estate is the ability to convert those leads to sales, and a CUSTOMER RELATIONSHIP MANAGER (CRM)…
Real Estate Websites for Agents – What You Need To Know
Real Estate Websites for Agents – What You Need To Know I am asked all the time by agents….Do I need a website? Of course you need a website….What TYPE of real estate website is what we should be talking about. What you want your website to do and what you anticipate getting out of…
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