One of the biggest benefits of using a real estate agent has long been their access to the Multiple Listing Service (MLS®), marketing databases set up and maintained by groups of cooperating real estate brokers across the country. In fact, …
You’ll gain a ton of real-world, practical knowledge from your broker and coach once you start working as a real estate agent, such as should you participate in a statewide MLS or your local board and explaining the real estate …
Educational Approaches for Real Estate: Brokers and Agents Read More »
The tiny house (also called tiny home, mini house, or small house) movement is all about downsizing your lifestyle so you can live a more fulfilling life without accumulating large debts or a huge mortgage hanging eternally over your head. We …
What is the deal with statewide MLSs? Statewide MLS Do statewide MLS’s exist? How can you search all of the available listed properties in a particular state? How many MLSs are there in the US? With the internet becoming the …
SPEAKERS BETTER THAN BOSE We all know it. We get suckered every day by marketing. Whether it’s the difference between two distilled bottled waters or the local SEO that has a specific business show up when you search “best hamburger …
Facebook’s Data Debacle Drive Digital Marketers to SEO Before Facebook was a dominate force on the internet, there was the Google Search. Not to say that today, people do not use Google to search for information anymore, but Facebook has …
What Every Parent Wants To Know About Fortnite Today’s generation of kids is unique from all the ones before them. They are native inhabitants of technology. They have never known a time where there was no email, and …
As a webmaster we get used to Google making changes. But, you never know what you might run into down the line. Recent changes to Recipes pages seems to have had some effect on other pages and Schema Markup. More …
Schema Testing Tool Affected By Changes At Google Read More »
HEADPHONES BETTER THAN BEATS Let’s face it; we’re all suckers for a good marketing campaign. The Beats by Dre headphones are a great example of a mediocre product finding stratospheric success through marketing. When Beats by Dre headphones hit …
Zillow Announces They Are Buying Homes Yes, you heard that right…Zillow will now be buying and selling homes. Similar to the process currently in place with online home purchasing sites like Offerpad, Zillow will no longer be only selling advertisements …
Did Zillow Just Announce They Were BUYING Houses? Read More »
The Best Bargain in Real Estate Lead Generation Looks to be Drying Up… What is it and why is it dying? Real Estate Lead Generation For years now, we have been working on providing holistic real estate lead …
Is The Best Bargain in Real Estate Lead Generation Dying? Read More »
DEAN Knows has partnered with IDX Broker To Waive Your IDX Setup Fee DEAN Knows has been working with RETS feeds and implementing IDX and VOW to real estate websites for years. Now, we have partnered with the best IDX …
SEO Case Study We have wanted to complete an SEO case study for a while now…document every step in ranking a real estate website. We have recently come across the perfect client to do just that – so we will be …
Google Sets July Deadline for HTTPS We are right around the corner from Google implementing a major change on what websites people visit. In July, if your website doesn’t have a security certificate—AKA HTTPS—you can expect to see your …
Google Sets July Deadline for HTTPS – What Should You Do? Read More »
Ranking a Real Estate Website There are many ways to drive traffic to a real estate website. You can run Pay Per Click Ads, you can run Facebook Ads, you can blog and syndicate and almost an infinite number of …
Why Doesn’t My Real Estate Website Rank on Google? Read More »
DEAN SAYS . . . ____________________________________________________ At the end of the day, acquiring real-estate leads is not the challenge. That can be done in a variety of ways. What sets the bar for success in the long sales cycle of …
Real Estate Websites – The Problems and the Fix DEAN Knows has been involved in Real Estate Websites since before many people were online at all. We were involved in putting Real Estate Listings online before IDX was even defined. …
Real Estate Websites and SEO There are many Real Estate Website Companies and the vast majority of them claim to include SEO. The claim is usually that the site will be SEO Optimized or Search Engine Friendly. That makes perfect …
Why Would My Website Rank Differently On Different Computers? I speak to people all of the time who say they are currently on the first page of Google for a particular search term. When I do a quick check, they …
Your Website May Not Rank Where You Think It Does Read More »
How To Use Social Syndication For SEO For some time now google and other search engines have been using social signals to determine SERPs. For those of you not familiar, SERPs stands for Search Engine Results Page (s). What …
SEO Basics With all of the technical SEO, keyword research, content marketing and backlinks needed today for ranking your website on page one of Google, many people forget some of the most basic aspects of SEO. One of the very …
In the Beginning It wasn’t all that long ago that Real Estate Listings weren’t available online—at least not as abundantly as they are today. In the beginning, large, forward-thinking brokers invested tons of money in websites and technology and figured …
Exactly What Is a SEO Site Audit? An SEO Audit is the process of reviewing your website to insure that it will perform well in search results. Any good SEO Tool will review the website against the “best practices” as …
The Ultimate Guide to Real Estate Lead Generation The field of real estate has experienced very dramatic changes over the past decade. In July of 2004, housing prices were on the rise and the country’s unemployment rate was at 5.5%. …
The Ultimate Guide to Real Estate Lead Generation Read More »
Real Estate SEO Best Practices Real Estate SEO can be a more challenging than many other SEO verticals. There are many challenges with real estate websites, but by the same token, if you get some of the real estate SEO …
Real Estate Marketing Basics–Touching Your Sphere As real estate agents, we all know how important it is to stay visible to our sphere of influence. In the old days, that meant being active in the community, attending dinner parties and …
Real Estate Marketing Basics–Touching Your Sphere Read More »
SEO Keywords For Real Estate Keywords for real estate SEO should be an easy task. You would think real estate keywords would be simple because there are specific search terms used, simply with the *city* added to the search. The main real estate …
Absorption Rate Real Estate The use of absorption rate in real estate is critical to understanding supply and demand. How quickly new properties are listed and the time it takes for them to sell can provide a plethora of insight …
Website Development and SEO There are many Website Development Companies and the vast majority of them claim to provide Search Engine Optimization Services. That makes perfect sense, since it doesn’t do you any good to have a great website, …
Your domain’s age is a critical factor in the way that Google ranks your site. Most people are aware that the older their domain, the better chance they have of moving up in the search results. But how hard is …
Staying as high as possible on search engine results based on specific keywords is seen as the ultimate prize in search engine optimization. However, over the past few years, Google (one of the biggest search engines in the world) has …
Google Algorithm Updates and How They Can Affect Your Rankings Read More »
What Does It Take To Be a Real Estate SEO Expert? Many people and companies claim to be experts in real estate SEO. Truth is most website designers, regardless of real estate or not, do not truly do any SEO …
The Importance of Link Building in SEO Marketing Campaigns Search Engine Optimization is still essential for new and existing websites and Link Building is essential for that success. In fact, it is a crucial aspect of extending your brands …
The Importance of Link Building in SEO Marketing Campaigns Read More »
SEO Basics Top 5 SEO Techniques to Drive Traffic SEO BASICS – Learn the Top 5 SEO Techniques to Drive Traffic to your website. These are the foundation of all Search Engine Optimization. There are many specific things that can …
Domain SEO Metrics Explained! If you have ever looked at the Domain Metrics for your website or the back-links that refer to your website—your eyes most likely glazed over seeing abbreviations such as: PR, DA, PA, CF, TF and …
What the Hell Is Local SEO Anyway? SEO Services continue to soar in global popularity because of the tremendous return on investment it provides. Having your business come up on page one of Google, when someone searches for your …
Why Your Website Is Worthless Without SEO Without gas, your favorite truck couldn’t leave the driveway. And without wings, your private jet couldn’t fly. Simply put, without vital components, your asset can’t grow to its maximum potential. This also …
Facebook Ads – How to Create a Successful Ad Yourself We all know that Facebook Ads are all the rage for an affordable, effective digital marketing campaign. In this article, we will cover some of the most important aspects …
Real Estate Search Engine Optimization – More than the sum of its parts Real Estate SEO has many of the aspects of Search Engine Optimization in any other industry but has some unique attributes too. As in all modern SEO, …
Real Estate SEO – More than the sum of its parts Read More »
The Importance of Mobile Friendly Websites Google is the worlds largest and most popular search engine. As part of its recent updates and changes to its algorithms, all websites must contain high-quality and relevant content in order to secure …
Tired of Spending Your Money With Zillow? There Are Other Marketing Options! Are you a real estate agent or broker that advertises with Zillow? If you are, even if you are receiving an ROI, you advertising dollars could be better …
LinkedIn Basics LinkedIn is a business-oriented social networking site. LinkedIn was launched in May of 2003, and it is mainly used for professional networking. In 2006, LinkedIn boasts 560 million hits per day and is ranked the 13th most visited …
Could this Be the End of IDX? For some time now, The Realty Alliance has been working on a project called Project Upstream. There has been much speculation on what Project Upstream is and what it will do. We are …
Keyword Research – What You Need To Know The very first step in any SEO Marketing Campaign doing a substantial amount of Keyword Research. Keyword Research is looking deeply at what keywords you would like your website to be …
On-page SEO vs Link Building Search engine optimization can be categorized in two flavors: On-page SEO and Offsite SEO. Basically, On-page SEO entails ensuring that your website pages, tags, titles and overall URL structure are optimized for keywords of your …
DEAN Knows brings all of the pieces of Digital Online Marketing together in a powerful synergy. Creating Online Marketing Systems with a holistic approach, customized for your business. SEO – Search Engine Optimization DEAN Knows is …
DEAN Knows – SEO, Social Media Marketing, Real Estate Technology and Web Design Read More »
The WRONG Way to Use Digital Marketing for Real Estate I see a ton of real-estate technology offerings that claim to offer some sort of benefit by using your listing data and putting it on their domain—then they circulate your …
The WRONG Way to Use Digital Marketing for Real Estate Read More »
How To Choose An SEO Company Search Engine Optimization (SEO) is just the start of the whole online marketing strategy of a company. SEO plays a critical part in a holistic Digital Marketing system that is designed to meet your …
Have you ever wondered how after you visit a website, you later see advertisements for that product/service on Facebook? This form of advertising falls perfectly into why Marketing on Facebook can be so powerful. The entire social media advertising …
Facebook REmarketing – Capitalizing on Web Traffic Read More »
Google’s Big Change – Has Your Website Been Hit? On Tuesday April 21st Google unleashed what could be a massive disruption for a large portion of the world wide web. The good news is everyone knew that it was …
Google’s Big Change – Has Your Website Been Hit? Read More »
SEO Consulting can be very challenging for any REALTOR. Search Engine Optimization is the art of having your website be found using the search terms that you want. The challenge in good SEO for Real Estate is that it is dominated …
SEO Services are Vital for New and Existing Businesses New Orleans SEO professionals can truly help expand your business. They can also extend your brands reach on the web, while securing higher visibility across vast digital networks. From content creation …
SEO Services are Vital for New and Existing Businesses Read More »
The Top 5 Benefits of Having a Modern Website For Your Business It is 2015 and it’s no longer secret, your website can make or break your business. Like any part of the globe, Brick and Mortar businesses are still …
The Top 5 Benefits of Having a Modern Website For Your Business Read More »
ONE-ON-ONE PERSONALIZED MATRIX TRAINING MLXchange and Fusion are Going Away! As most of you are aware, both MLXchange and Fusion are going away and will no longer be accessible after February 25th. Some people are not comfortable with the new …
Professional Real Estate Photography Back in another lifetime, when I worked for a very large, independent real estate broker, I was tasked with improving the Sales Rate of our listings while adding to the broker’s value proposition to their agents …
What to Expect in the Real Estate Industry for 2015 2015 will bring a world of changes into the real estate industry. The remnants, and potentially the most detrimental part, of the Dodd-Frank Act go into effect on Real Estate …
Zillow & Listhub Break Up—Ray Charles Could Have Seen That Coming! Well, its official, Zillow and Listhub have broken up. After their 4 year affair, they are parting ways. For those of you that are not familiar, Listhub feeds Zillow …
Zillow & Listhub Break Up—Ray Charles Could Have Seen That Coming! Read More »
The Louisiana Real Estate Commission in its 2014 session has made some slight, but important changes to how Real Estate Teams can be advertised. Starting January 2, 2015 (because Jan 1 is a holiday) LREC will start enforcing their new …
New Rules About Real Estate Team Names In Louisiana Read More »
Real Estate Marketing is ever changing. With technology becoming so front and center you can no longer rely on print advertising in the newspaper or Just Listed – Just Sold postcards to get the job done. So…where should you spend …
The Change In Real Estate Marketing You Need To Know About for 2015 Read More »
RESO — The Real Estate Standards Organization has been working for years on creating some standardization for how MLS refer to certain fields. For instance, where one MLS may say “Bathrooms Half” and some may say “Half Baths”. The lack …
RESO MLS Data Dictionary – Consistent Naming of Fields in MLS Data Read More »
Facebook is constantly evolving and rolling out new features and functionality. It can be a full time job simply keeping up with the new, cool things that are now available. DEAN Knows thought we would list out some of the …
The largest MLS in the state of Louisiana, GSREIN (the Gulf South Real Estate Information Network) is prepping to roll out an entirely new MLS system for their real estate agents. The new MLS system will be available to all …
SOLD DATA in IDX Feeds It’s official. IDX feeds all over the country will now include the Sold Status. In a follow up to my post 2014 NAR Convention MLS Policy Changes— Sold Properties in IDX Feeds, we are happy …
For many years I have been attending the NAR Mid-Year and Annual Conventions with one of the highlights of each conference being the MLS Committee meeting. This is where the real changes that truly affect how our business runs are made. …
2014 NAR Convention MLS Policy Changes — Sold Properties in IDX Feeds? Read More »
Trulia is rolling out a new CRM (Client Relationship Manager) that is being offered directly to Real Estate Agents. Trulia One claims to bring all of your leads, including leads from other web portal competitors such as REALTOR.com, into one …
Trulia One: Trulia Takes Advantatge of Market Leader Purchase Read More »
Watch Your SERPS–A New Penguin on the Loose! How Google’s new algorithm change can affect the way your website it found… It has been confirmed that Google has updated its search algorithm with its newest Penguin update. Penguin has …
Home cooking has had a resurgence. There was a time, not long ago, where to cook your own food at home was a hobby, like knitting or woodworking. Now, we see everyone trying to be a “home chef”. As someone …
The 3 Things You NEED To Know To Be a Great Cook… Read More »
Today we have more personal information on our cell phone than our grandparents could fit in their safe deposit box. When it comes to our business, the servers located at our workplace contain everything, and I mean everything, about our business …
Worried About Your Data In The Cloud? You NEED To Read This! Read More »
Custom Blog Posts Made Easy DEAN Knows now produces custom, SEO rich, blog posts and post them to your website! A website, regardless of how great it has been designed, need ongoing, Custom Blog Content to drive traffic and …
Facebook’s Newest News-Feed Option…See First Most of us are aware that Facebook is a business. Facebook has more of a purpose (to its shareholders) than simply posting about what offends us, posting our favorite bathroom selfie or sharing a …
Law Firm Website Design DEAN Knows builds websites for all different business verticals. All of our website designs are built for SEO from the ground up. Prior to designing a new website for a client, we do extensive keyword research …
Who Dominates New Orleans Real Estate SEO? Search Engine Optimization — SEO for short — is the work behind getting your website to organically rank (not paid ads) for specific search terms. The sites that land on page 1 …
What Are Animated GIF’s Animated GIF’s are all the craze nowadays. They are those little, short videos, usually accompanied by some smart ass comment that really gets the point across. Since Facebook’s Newsfeed now automatically plays videos (did they slip …
REDFIN REAL ESTATE COMES TO NEW ORLEANS It looks as if Redfin will be entering the New Orleans real-estate market. So, why does anyone care? New Orleans is the second most flown into city in the United States and has …
The Power of Digital Marketing – My Story Below, is my (Dean Cacioppo) TRUE story of my debit card being stolen. As you can see below, I pursued all of the proper channels: I had multiple conversations with the Capital …
The Power of Digital Marketing – Capital One Fraud Department Read More »
NAR’s PLAN: KILL OFF THE LITTLE GUY? A few years ago, there were 2 MLS’s competing for membership. The large brokers in both markets only wanted one MLS and asked the two MLS’s to merge. The smaller MLS refused, as …
RPR, Upstream and Big Brokers Potential Strategy Read More »
Touching Your Sphere – Real Estate Marketing Basics Continued… Social Media With so many people spending so much time on social media, it is a perfect avenue to remind your sphere that you are in real estate. Its important to …
Touching Your Sphere – Real Estate Marketing Basics Continued Read More »
Touching Your Sphere of Influence – Real Estate Marketing Basics As real estate agents, we all know how important it is to stay visible to our sphere of influence. In the old days, that meant being active in the community, …
Touching Your Sphere – Real Estate Marketing Basics Read More »
The Difference Between IDX and VOW Having real estate listings online has been a cornerstone for any modern real estate website for the last 5-10 years. And needless to say, a website should be a major part of any agent’s …
Real Estate SEO – Do Meta Keywords Matter? There are many challenges with real estate SEO. Search Engine Optimization, has become a very complex set of processes and best practices (regardless of what you read). One of the oldest references …
Using GEO Marketing To Bring Customers To Your Local Business If you own a bricks and mortar type of business that relies on walk in traffic to generate review, we will show you one quick way to bring customers directly …
Using GEO Marketing To Bring Customers to Your Storefront Read More »
NEW WAYS TO “LIKE” A FACEBOOK POST We have all been there…we appreciate a Facebook Post, but “liking” it just didn’t get our point across. Now, Facebook has given us new options in expressing ourselves on the feeling that a …
Facebook Ads – How To Get The Same Reach At A Fraction Of The Cost In today’s world of Digital Marketing, Facebook Ads are all the rage nowadays. We will discuss how to substantially Reduce Your Facebook Ad Spend while …
Facebook Ads – How To Reduce Your Spend Getting The Same Reach Read More »
First…Why Do Personas Help In Website Design Anytime a new website is built, for it to be successful, you must first figure out what the goal of the website it. Some websites are designed to be an online business card …
REALTORS Get 20% Off All Digital Marketing Packages Until 2016! Ready to take your business to new heights in 2016? Leverage the power of the internet to drive traffic to your website and create new home seller and home buyer …
REALTORS Get 20% Off All Digital Marketing Packages! Read More »
Do You Need A Backlink Audit? Backlinks are the heart and sole of SEO. Although there are many SEO Techniques, links from other websites that link back to your site is one of the most important factors in getting your …
Project Upstream – The Update If you have not read our first article on Upstream – we strongly recommend that you do that prior to reading this. In our initial post on the RPR – AMP – Realty Alliance …
How to Utilize the SEO Pages on Kunversion Before we get started, I want to say that I have no official relationship with Kunversion. I’ve worked with agents and teams who use the Kunversion platform, so I have some knowledge …
What Is Local SEO? Local SEO is entirely different than traditional Search Engine Optimization. Local SEO is predominately for bricks and mortar style of business that take advantage of walk in traffic. Local SEO shows up under certain search aspects, …
What Can Digital Marketers Learn From McDonald’s Change To “All Day Breakfast”? For those of you that are not aware, McDonald’s will be serving ALL DAY BREAKFAST starting October 6th. This calls for screams of joy for those of …
What Can Marketers Learn From McDonald’s Change To All Day Breakfast? Read More »
With the internet being so centralized to everything we do today, its understandable that many business owners understand that having their website found on the internet is critical for success. Today, we no longer just sit in front of a …
Using Custom Cartoons in your Real Esate Marketing Saying it with a smile. Making the message memorable. Studies show that adding a touch of humor to even the driest material can aid in lesson retention, in morale boosting and …
Many online shoppers are familiar with Black Friday but may not aware of Amazon Prime Day. Others think if they are not an Amazon Prime Member, the deals of Amazon Prime Day don’t apply to them. NOT TRUE! Although Amazon …
Zillow Buys Dot Loop Whats That Mean For Real Estate Technology? Well, it looks like Zillow is continuing to make movements to take over the real estate world. Today, Zillow announced that it is purchasing Dot Loop and the …
Zillow Buys Dot Loop – What Does That Mean For Real Estate Technology? Read More »
