How to Utilize the SEO Pages on Kunversion
Before we get started, I need to say that I have no official relationship with Kunversion. I have worked with agents and teams that use the Kunversion platform, so I have some knowledge of how their system works. At the end of the day, I am an SEO guy and upon looking at what was built, I quickly could figure out how to utilize what the Kunversion team provides to rank for certain keywords.
SEO for Real Estate
We will be discussing how to use the SEO pages on the Kunversion Website Platform. but before we go into that, we need to clarify some of the initial challenges for SEO in the real estate industry. Search Engine Optimization (SEO) for real estate has some very specific challenges that other business verticals or industries don’t have. One of the most obvious challenges is the sheer number of real estate websites in any geographic area. Every real estate agent should have a website, even if its only to show that you are legitimate. Personally, I would never hand the keys to my home over to a real estate agent that has no web presence. By today’s standards, not having a website in the real estate world shows you are not really in the game. Its like not having a business card. That leads us to the fact that not only does every city have hundreds, maybe even thousands of real estate agents, all with websites, but they all want to be found for the same exact keyword terms. Needless to say, everyone can’t rank #1 on Google, so something has to give.
The next issue is still in the neighborhood of competition. Ranking on page one of Google for the main real estate keywords in your area takes a good bit of SEO knowledge. That being said, they have multiple, publicly traded companies that spend millions of dollars every year to rank for YOUR city. It is going to be a challenge to outrank Zillow, Trulia, Homes.com, REALTOR.com and Movoto. In addition, some areas have large real estate brokers that have put tons of money into their websites, so you have them to contend with also.
The last challenge we are going to talk about is ORIGINAL COPY for your website. Most real estate agents don’t do a good job of posting original copy on their websites. In many instances, they still have the “stock” copy that came with their “subscription website”. You will NEVER rank using the same copy that another website has. Google looks very closely to see who is adding new stuff to the internet, if your website is only a bunch of regurgitated content, you will be a ghost. Google wont even index your site. Read our article on the difference between Indexing and Crawling for more information. In addition, most real estate websites have a duplicate content challenge already, its called IDX. IDX is the real estate search that displays your and other broker’s listings. With all of the sites in your area displaying the same IDX data, everyone already has tons of “duplicate content”. You CANNOT rely on IDX data to be the heart and soul of your website. If you click through your site and don’t see much more than listing information, there is a problem.
Original copy is not only one of the challenges, it’s also part of the solution. That’s right, if you have tons of original copy and useful information on your website and that copy has tons of keywords (no more than 3.5% per keyword) that you want to be found for, then you have a shot. In addition to what we will cover below, blog posts of original content is another awesome way to rank your website.
SEO Pages on the Kunversion Website Platform
The Kunversion Website Platform is a full featured system for digital marketing. At the center of that system is their website. The website put forth by Kunversion deals with the exact same issues as mentioned above, but they also provide some solutions. The one we will be discussing today is their SEO pages.
What Do The SEO Pages Do?
The SEO pages on the Kunversion platform let you build city/area specific pages so you can capitalize on searches performed for that area. To fully understand what you are doing there, you really should read our article on Top 5 SEO Techniques to Drive Traffic, as you will then understand WHY we are doing what we are doing.
Building Your First SEO Page
First thing to create an SEO Page on your Kunversion website is to log into your Kunversion Desktop and choose Settings then SEO Landing Pages.
You must log in as the Broker for the site.
Once you are on the Custom Landing Page, choose either Subareas or Neighborhoods to get set up. Subareas are MLS Areas and Neighborhoods are the Neighborhoods as listed with your MLS.
If your goal is to attempt to be found for a particular Neighborhood, then choose accordingly. Make sure that the neighborhood you are choosing has enough searches on Google and other search engines to make it worth your while. Although there are many tools that SEO Gurus use to do extensive keyword research, most people will use the Google Keyword Planner, since it is a free SEO tool that comes with a Google AdWords account — which is also free. Kunversion supports Google Analytics which is part of the FREE Google toolset. If you dont already have Google Analytics on your site, e-Mail Kunversion support and request that your e-Mail be added to access your account. Click the link If you want to learn more about keyword research and how it affects your SEO plan. But I digress…
Once you know which city or subdivision you are going to target, simply click anywhere in the Custom Page Text box to expand it.
Your Custom Copy For Your Landing Page
The custom copy that you put in here is a very important ranking factor. This is simply what will make your page either rank or not rank. Everything else is simply following a procedure for what button to click next, but SEO doesn’t work that way. This is where 99% of you will keep reading and may even attempt, but will not follow forward with ALL of the steps we are about to discuss. The 1% that does EXACTLY what I say, will see results. You need to write a minimum of 750 words of absolutely new and unique content on the city or neighborhood. 750 words is the bare minimum, the more the better. Most page one of Google pages have over 2000 words.
- copy these words from another website
- copy these words from a book
- copy a blog or webpage and rewrite the copy
100% of what gets written here needs to be Original Content that uses keywords that are associated with that city or subdivision. Hey…Did I mention this needs to be Original Content? Do not repeat keywords over and over. As a matter of fact, you should keep each keyword or combination of keywords to about 3.5%. You can have a variety of keywords— just keep that ratio. There are many tools that give your keyword percentage. A easy and free one is SEO Quake.
If you have a basic understanding of HTML, you can code HTML directly INTO the Plain Text Box. Although there is no HTML Editor, this lets you still embed video and other coding options.
Once you have all of your copy in place, you will need to hit Update.
*NOTE* It can take up to two hours before some updates are shown on the front end.
The next thing is see your new page. Go to your website, scroll all the way to the bottom of the page. You will see “Areas We Cover”. From there you can click on the link to display and share your page to start the ranking process.
You are not done! Now you need to link to It.
Custom Blog Content
In this, we will not be covering writing blogs other than saying that you need to write some MORE ORIGINAL COPY on that city or neighborhood. With that copy, create a new blog post. In many of the places where you mention your keywords, you make a link that goes to your Kunversion SEO Page. Very similar to how this page is written (are you paying attention)? Once you have written your new post, you need to share it on all of your personal and business Social Media platforms. There are many ways to distribute your blog posts, but that is for another day.
Get Links To Your SEO Page
A critical thing for ranking any page is back-links. You need to get other websites to link to your SEO page, or to your blog post (which links to your SEO page). The quality of the website that links to your page, dictates if it will HURT or HELP your SEO rankings for that page and the entire website. That’s right, many backlinks from websites can HURT you more than they can help you. Read more about Link Building for SEO since its super important. The combination of on page SEO and Link Building is critical for moving that page up through the rankings.
All we have discussed today is how to drive traffic to a particular webpage. The Kunversion platform give you the options you need to have an informative hyper local page and the calls to action you need to acquire leads. The basic SEO principles discussed are only scratching the surface for how to rank a page or site. For more specific posts on SEO click HERE. I believe that SEO is only one part of Digital Marketing, to see all the parts that create synergy Click Here.
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