SEO vs PPC

SEO vs PPC

  SEO vs Pay Per Click One of the most common questions that come up when discussing creating a Digital Marketing plan is what is more effective – SEO or PPC. Many people are not sure of the difference between the PPC and SEO, much less which one is more effective. Just to get some…

the real estate sales cycle

The Real Estate Sales Cycle

Real Estate sales are quite different from most sales.  Many transactions have their entire sales cycle completed in a relatively short time (depending on the product). Real estate sales, on the other hand, can take up to 18 months to come to fruition.  The length of time of the real estate sales cycle has tremendous implications…

Social Media Syndicaiton

Social Media Syndication

  How To Use Social Syndication For SEO For some time now google and other search engines have been using social signals to determine SERPs.  For those of you not familiar,  SERPs stands for Search Engine Results Page (s).  What a social signal is would be a tweet or a Facebook post contains links back…

SEO Keywords for real estate

Real Estate Keywords for SEO

SEO Keywords For Real Estate Keywords for real estate SEO should be an easy task.  You would think real estate keywords would be simple because there are specific search terms used, simply with the *city* added to the search.  The main real estate searches are: *city* homes for sale *city state abr* homes for sale homes for sale…

SEO Services

Web Development and SEO

Website Development and SEO   There are many Website Development Companies and the vast majority of them claim to provide Search Engine Optimization Services.  That makes perfect sense, since it doesn’t do you any good to have a great website, if it doesn’t get any traffic.  So what you mostly have are great technical website…

Domain SEO Metrics Explained!

Domain SEO Metrics Explained!   If you have ever looked at the Domain Metrics for your website or the back-links that refer to your website—your eyes most likely glazed over seeing abbreviations such as:  PR, DA, PA, CF, TF and the like. There are many ways to measure the general effectiveness of a domain, we…

local seo

What The Hell Is Local SEO?

What the Hell Is Local SEO Anyway?   SEO Services continue to soar in global popularity because of the tremendous return on investment it provides. Having your business come up on page one of Google, when someone searches for your industry, is a no brainier for local business.   If you are a bricks and mortar…

SEO Company

Why Your Website Is Worthless Without SEO

Why Your Website Is Worthless Without SEO   Without gas, your favorite truck couldn’t leave the driveway. And without wings, your private jet couldn’t fly. Simply put, without vital components, your asset can’t grow to its maximum potential. This also applies to marketing your products or services online. Your website on its own can’t go…

Facebook Ads

How To Create Your Own Facebook Ad

Facebook Ads – How to Create a Successful Ad Yourself   We all know that Facebook Ads are all the rage for an affordable, effective digital marketing campaign. In this article, we will cover some of the most important aspects of creating a great Facebook Ad. Many people are under the impression that Facebook Advertising…

keyword research

Keyword Research – What You Need To Know

Keyword Research – What You Need To Know   The very first step in any SEO Marketing Campaign doing a substantial amount of Keyword Research.  Keyword Research is looking deeply at what keywords you would like your website to be found for, then systematically choosing keywords to go after.  True keyword research takes time and…

Linkbuilding vs onpage SEO

On-page SEO vs Link Building

On-page SEO vs Link Building   Search engine optimization can be categorized in two flavors: On-page SEO and Offsite SEO. Basically, On-page SEO entails ensuring that your website pages, tags, titles and overall URL structure are optimized for keywords of your choice. On the other hand, Offsite SEO, or link building, involves ensuring that your…

Real Estate Technology Consulting

DEAN Knows – SEO, Social Media Marketing, Real Estate Technology and Web Design

    DEAN Knows brings all of the pieces of Digital Online Marketing together in a powerful synergy. Creating Online Marketing Systems with a holistic approach, customized for your business.   SEO – Search Engine Optimization   DEAN Knows is a New Orleans SEO Company that specializes in Search Engine Optimization – SEO – in…

Matrix MLS Training

One-On-One Matrix Training!

One-On-One Personalized Matrix Training   MLXchange and Fusion Are Going Away!   As most of you are well aware, both MLXchange and Fusion are going away and will no longer be accessible after February 25th. Some people are not comfortable with the new system. Because of that, DEAN Knows is offering personalized one-on-one training on…

Vacume Tube Lust

This is simply a page dedicated to the beauty of vacuum tube amplifiers.  Although I am familiar with some of these, I have not personally auditioned all of them—this page is to exploit their beauty.  I am personally a fan of tube amplification over solid state for purity of sound; as a secondary advantage, many…

Slidell Home

Professional Real Estate Photography

Professional Real Estate Photography Back in another lifetime, when I worked for a very large, independent real estate broker, I was tasked with improving the Sales Rate of our listings while adding to the broker’s value proposition to their agents and clients. After brainstorming and looking at trends, and up and coming technologies, I found…

social media advertsing

Facebook Now Supports GIF’s

What Are Animated GIF’s Animated GIF’s are all the craze nowadays.  They are those little, short videos, usually accompanied by some smart ass comment that really gets the point across.  Since Facebook’s Newsfeed now automatically plays videos (did they slip that one by you?), I guess they didn’t feel that GIF’s would add too much…

Lawfirm Web Design

Law Firm Website Design

Law Firm Website Design   DEAN Knows builds websites for all different business verticals.  All of our website designs are built for SEO from the ground up.  Prior to designing a new website for a client, we do extensive keyword research and “theme” or “silo” the site based off of the results. We then implement…

web persona

What is a Web Persona?

First…Why Do Personas Help In Website Design Anytime a new website is built, for it to be successful, you must first figure out what the goal of the website it. Some websites are designed to be an online business card – giving insight into the business. Some websites are lead generating sites, e-commerce websites are…

Upstream - The Race For Real Estate Data

Project Upstream – The Update

Project Upstream – The Update   If you have not read our first article on Upstream – we strongly recommend that you do that prior to reading this. In our initial post on the RPR – AMP – Realty Alliance project called Project Upstream we spoke about the possibly that IDX could be looking at…

Kunversion SEO Pages

SEO Pages on Kunversion

How to Utilize the SEO Pages on Kunversion Before we get started, I need to say that I have no official relationship with Kunversion. I have worked with agents and teams that use the Kunversion platform, so I have some knowledge of how their system works.  At the end of the day, I am an…

FREE SEO Website Audit

A Shout Out To Our SEO Clients

  With the internet being so centralized to everything we do today, its understandable that many business owners understand that having their website found on the internet is critical for success.  Today, we no longer just sit in front of a computer at work or for an hour at night, we use our smartphones throughout the day.…

new orleans SEO - search engine optimization

Real Estate SEO – Do Meta Keywords Matter?

Real Estate SEO – Do Meta Keywords Matter? There are many challenges with real estate SEO.  Search Engine Optimization, has become a very complex set of processes and best practices (regardless of what you read).  One of the oldest references to SEO is the infamous “meta tag”.  In real world SEO those words have many…